Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
British politicians are still under fire for fleecing the nation, for having their fingers in the cash register, for lying about where they really live. The British political system is currently spinning out of control, thanks to a daily drip, drip, drip of embarrassing revelations about how Members of Parliament …
Online retailers are in a state. For weeks now they have been buoyed along by the theory that thanks to the recession people will flock to the Internet to buy things. Predictions even include the notion that online sales will rise by 11% this year – in spite of the …
How close are you to the Internet? I don’t mean the degree to which you feel connected to it; nor do I mean how much understanding you have of it. No, I actually mean how close are you physically? What’s the distance, right now, between your face and your computer …
Roger Bannister broke the “four-minute-mile” record 55 years ago this very day. At a relatively unknown Oxfordshire athletics track he collapsed after his determined efforts to smash the record. Every decade since then, athletes have continued to try to run faster and faster. Today, the mile is run almost 20 …
Rude people on Twitter and other social networks could seriously affect your work performance. According to management scientists from the University of Southern California, if we witness rudeness it reduces our ability to perform at work. In particular rudeness we observe in other people cuts down our creativity and our …
Twitter users are small fry as far as the Internet is concerned. In spite of mega media coverage, 19 out of every 20 people still don’t use Twitter. According to the latest figures collected by eMarketer, only around 3% of US Internet users are Twitter users as well. Even with …
Jacqui Smith, the British Home Secretary, appears to misunderstand the Internet at every turn. It seems she now wants to monitor everything – yes everything – you do online. Whether it’s a simple email message, a search on Google, a Tweet in Twitter or a posting on a social networking …
Victims of swine flu and their families will doubtless disagree, but the current web-based panic over this disease is something of a nonsense. True enough, flu can be a debilitating and sometimes fatal disease – but that has always been the case. The current brouhaha would make you think, however, …
Word of mouth marketing is so important there is even an association for it. You certainly want people talking about you and your business – but only if it is positive. Yet many online businesses struggle with getting people to mention them in the first place. If you don’t get …
Alistair Darling’s latest budget was brilliant – at least that’s what you think if your name is Gordon Brown. The body language at the Dispatch Box yesterday was remarkable. As soon as the Right Honourable Member for Edinburgh South West had delivered his budget speech, his boss from Number 10 …
Internet marketers could only be scratching the surface of what’s possible online. New data suggests that making money online is dependent more on what you do offline than how well you run your web site or optimize it for search. An analysis of money-making applications on Facebook shows that less …
People who use the Internet for personal things during work time are actually doing companies more good than harm. Called “cyberloafing”, the act of looking at YouTube, or doing some shopping on eBay during office hours can make people happier in their work. According to a new study of cyberloafing …
Your eyes do funny things when you look at a web page. Eye tracking technology shows us that they tend to follow an F-shaped pattern of eye movement across the screen. But new research could bring this into question. The new research shows us this may be down to the …
Web site owners the world over want more traffic. It’s highly unlikely that you want less traffic for your own web site, or that you are happy with the traffic you get. No matter how many people who visit your web site, you probably want more. You want crowds of …
Are you in the middle of your Easter break? Having a nice relaxing time? Eating lots of chocolate and maybe going to church? That’s great – but take care; while you are off on your four-day break, your competitors are grabbing your customers and getting them to spend money with …