Internet marketing experts make huge mistake

Internet marketing “experts” are fond of telling us about certain “systems” that work. They show us page after page of PayPal histories confirming that they have been paid tons of money for their work. And they tell us – “it’s easy” – all you have to do is follow their …

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Phorm will fail – so do not worry about it

{{rtcode}}Phorm is a controversial online advertising system that has already annoyed the founder of the web, Sir Tim Berners-Lee. Today, the top web sites in the world have been urged to stop using Phorm since it is thought to invade privacy. Here’s how it works: it monitors what web sites …

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How to retweet

  How to retweet is a common subject people ask me about. On Twitter there is no obvious guide to the whole notion of retweeting or “rt” as some people call it. So here is a handy guide to help you retweet the messages you like – and gain extra …

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Internet shopping is in chaos: is it the end of online retail?

Internet shopping is in a right old mess at the moment. Online retailers are being battered by conflicting information and a stunning court decision made today which could see the very existence of many Internet shops threatened. This week, retailers were warming to the news that people were planning to …

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What is blogging? What is a blog?

What is blogging? What is a blog? Two simple questions – but they are frequently asked. There used to be a relatively straightforward answer; not any more. Blogging is changing out of all recognition. Let’s try and consider some potential answers to the questions. Perhaps blogging is the act of …

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You cannot ignore social networking

Social networkers are going to be more important to your business than you ever thought possible. Data from several different sources is revealing just how important social networking has become online – and how the search engines are beginning to suffer as a result. Let’s look at some basic data …

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Social networking is being hampered by lack of understanding

Millions of people are joining social networks every single day. The growth of Twitter, for instance, has reached an astonishing 1382% per year…! Facebook has almost 200m users, LinkedIn grows daily and the growth of Ecademy is now also reaching exponential proportions. We’ve all gone social networking mad. However, things …

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Questions, SEO and other people

More evidence is piling up to show us that search engines are not as valuable as we think they are. Research published by Artesian Solutions suggests that British businesses have been fooled by search engines. It transpires that compared with automated intelligence systems, searching for information using search engines takes …

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Email scam started by UK Government on Ides of March

From today, Internet users in the UK will be monitored more than ever by the British Government. Beware the Ides of March, all politicians are told, but that’s exactly when the new European law on email monitoring takes place. It will inevitably fail. The scam being put upon all of …

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When did the World Wide Web Start?

What year was the World Wide Web born? Who invented the World Wide Web? When did the World Wide Web begin? These are the questions that many people are asking today – the “official” 20th birthday of the WWW. Happy Birthday World Wide Web. It’s hard to believe that it …

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Search is on its deathbed…bye, bye SEO

Search engines have never been as important as they would like us to think. Now, that truth is suddenly coming home to roost in more ways than one for companies like Google. They would like us to think that we are constanyly “searching” for things online – but we aren’t. …

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Forget Twitter, go back to email

Twitter is the current “in thing”; the numbers of people using it is rising exponentially. But could it have reached its peak? Remember just a year ago when the buzz was about Second Life? What happened? It didn’t even get discussed at the recent Social Media Conference in London. And …

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Your online profile needs to trigger emotions

How do you make your mind up whether to follow people on Twitter, or connect with them on LinkedIn or make them a Facebook friend? If you don’t know them already you probably take a look at their profile. New research on brain activity from the University of New York …

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Search behaviour is changing significantly

Search engine users are changing the way they look for things; and it’s a significant jump. When the Internet was a mere baby, you could easily find things. All it took was an army of editors at Yahoo! and they presented you with a list of all the good stuff. …

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All this stuff online and we still want to read books

Today is World Book Day, which aims to promote reading amongst young children in particular. But why do we need to promote books to children, when several novels-worth of material are added to the Internet every hour? Millions of words are added every day to the web, we read even …

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