Can you create a consumer subculture?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
What is your content strategy?
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Can you really achieve inbox zero?
Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.
Excessive video gaming is a mental disorder and that could affect business
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
Is online meeting technology ruining productivity?
Online conference calls and webinars could be reducing productivity, rather than raising it. People often end up meeting face-to-face to repeat those calls.
How much automation should you use in social media?
Vast amounts of social media are not social, but automated messages. How much automation is too much?
Experienced consumers consider more options
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Do you know your ABC from your LBC? You should
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Social media is harmful to your children
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
Why walking will improve your online business
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
Companies need to blog more than ever before
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
Why your website must look like your visitors
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Mobile is not as important as we think
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Has digital delivery had its day?
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Customers and suppliers agree at last on email marketing
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.