Amazon demonstrates it misunderstands pricing
Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
Online Business
Blog posts and articles about the digital business and its impact on psychology and human behaviour
Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
Five psychological reasons why the M&S new website has problems
The new M&S website is failing to attract sales in spite of a £150m overhaul. What went wrong with the psychology of the new site?
England needs LESS football talent to win World Cup
World Cup teams packed with talent could be less successful than others. The same is true for your business website development team.
London Cabbies Show Poor Internet Knowledge
London Cabbies are protesting about Uber – but this was an entirely predictable service that should have been foreseen.
Booming Business Economy is Danger for Online Business
As business prospects brighten it means more online competition is inevitable. Are you ready for the massive onslaught?
Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Focus on the “power of one” to transform your business
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
Is Google really to blame for your web performance?
Can you really blame Google for your website problems? Too many people try that, when they should look at their own behaviour first.
Local shoppers are mobile focused
People are more likely to buy when the search locally on a mobile phone than on any other device.
Where is your website in the buying cycle?
Positioning your website so that it matches your visitor’s expectation is essential now that people make up their mind to stay in seconds.
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.