Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
Online Business
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
How to ensure people remain loyal to your website
You need to make people loyal to your web business; there are too many distractions elsewhere and they can soon forget about you.
Who will help your website the most?
What kind of people do you need to employ in order to boost your website?
What can YOU connect to the Internet?
This might come as a surprise, but there are a bunch of “Essex Girls” attached to the Internet via a special necklace. I kid you not. They are not, however, white-stiletto-wearing teenagers. Instead they are a herd of cows on an Essex farm. Around their necks they have a device …
More evidence that print is preferred over digital
Print is not dead; indeed research shows that people prefer printed magazines to digital ones.
7 Psychology Books Every Business Owner Should Read
There is a lot of psychology in business, so business owners ought to learn some..! These books provide the essentials.
Google failure shows how dependent you are
Google suffered a major outage leading to a massive drop in web activity. Almost everything we do these days depends on Google.
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
Watch out, watch out, there’s a hacker about
Hacking is on the increase and your site is vulnerable. You need to keep a constant watch on your web presence otherwise your business will suffer.
Women know less about politics than men – and that is important if you want to build a great web business
Women know less about politics than men, which provides an important lesson for website owners.
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Don’t believe everything you hear about the Internet
Internet facts might not be facts at all. Only testing in your specific circumstances will tell you what you need to do for your business online.