How to improve your website traffic
How to improve your website traffic suggests you need more people to visit your website. But why should they?
Online Business
Website choices depend on similarities, not differences
Givig people a choice of products on your website works better if you make those things similar, not different
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.
Are you cut out to run an online business?
What are the personality characteristics you need to run an online business? Curiosity and goal setting needs to be central.
Can you be addicted to SEO?
Is it possible to suffer from SEO addiction? Can you actually be too focused on search engine optimisation?
Get close to your customers to avoid bad decisions
The further away from your customers, the more likely they are to make the wrong decision. As ever, relationships are important.
You don’t have to be the biggest to be the best
Big does not always mean best. Research shows the best performing tech company in 2012 was not Apple or Google but a comparative minnow
HMV’s woes mean your online business needs to change
Troubles at traditional retailers suggest online businesses need to adapt
Five Resolutions for a Successful Online Business
Five New Year resolutions for a successful internet online business in 2013
The Tweeting Pope has a lesson for your business
The Pope is more popular than Justin Bieber on Twitter and this popularity has a lesson for anyone running an online business.
Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Men and women want different things from your website
The gender of your website visitors could have implications for how successful you are online. Men and women want different things.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.