Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
Online Business
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Men and women want different things from your website
The gender of your website visitors could have implications for how successful you are online. Men and women want different things.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.
Will your website be as memorable as Guy Fawkes?
Guy Fawkes plot against Parliament in London was over 400 years ago and he is still remembered today. Will your website be remembered in 400 years?
Free products are not valued less than paid for ones
Paywalls introduced by newspapers lead to people devaluing the product. Free does not mean people do not value a product.
Show them the money
Reminding your website visitors they are spending money actually helps them focus on specific things which make them more likely to buy
Lack of Internet “off switch” means business will change permanently
If you cannot turn off the Internet, it means you cannot turn off change, nor can businesses control their staff or customers any more
Twitter and Facebook face trouble as they focus on money instead of users
Facebook and Twitter face massive problems because they have stopped focusing on users and started concentrating on money.
Website sales could be boosted by position of products
Online sales of products could be affected by the position on the page. You should put the most profitable items in the middle.
Businesses beware – the Corporate Spring is upon us
Banning social media is only going to make anger at business worse. New research reveals you need to encourage social networks.
Connect your website to the real world
People live in a physical world. So your website needs connecting to that, rather than being purely virtual.
Your business needs single women over 31
Online influence is something all businesses are looking for. Research reveals who is the most influential on the web.