How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
Online Business
Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
Stephen Hester cannot help it – you should blame his Mum and Dad
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost …
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
Five ways to prepare your website for 2012
So, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at …
Do not make your customers think
One thing we know about the former North Korean leader Kim Jong-il is that he did not allow “his people” to think. They were extensively controlled – and still are with public wailing demanded by the military dictators. It shows that you can rule by fear. But it also shows …
Yet more evidence that you should not focus on internet success
Only last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from …
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that …
Look at online companies that fail to help you succeed on the internet
London’s Mayor, Boris Johnson, was in Battersea the other day “bigging up” the redevelopment of Battersea Power Station, that iconic landmark which many people only know from the front cover of Pink Floyd‘s album, Animals. Sadly, rather unlike the long-running success of the rock group’s music, the plans for the …
Novel way to understand your online customers
The Archbishop of Canterbury has added his voice to a growing campaign which is urging the Government to alter its plans on welfare reform. Behind their argument is the notion that the Government simply does not understand the plight of the millions of people trapped in relative poverty. We’ve heard …
Online, the message matters most
Today you have a test. Find something that really, truly interests you and start reading it online. Follow the links and continue reading. Simple. Now look at the address of the website you reach at the end. You could well find it is entirely different to the one you started …
How to get more sales by positioning your prices correctly
So, here’s a conundrum: which way does the Leaning Tower of Pisa lean? Does it lean to the left, or to the right? It rather depends, of course, which way you are looking at it. But the chances are, if you look at the Tower and it appears to be …
Internet experts could be wrong
Wikipedia founder, Jimmy Wales, spoke last week in Gateshead as part of a BBC Radio 3 lecture series. The man behind the world’s most popular encyclopaedia was keen to point out that he was not really an Internet guru, rather he was someone who simply had a vision of making …
Online businesses can learn from Woman’s Weekly
This week, Woman’s Weekly magazine is 100 years old. Happy Birthday, old gal. And in spite of the magazine market exploding since the introduction of the 1d (one old penny) magazine, it remains the best performing magazine in the sector, with sales slightly up in a market that has seen …