Website analytics could waste your time
Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.
Online Business
Scarce products sell more in economic troubles
Scarce items are attractive. Restricting the numbers of items available leads to increased sales. This is even more vital in recessions.
Want to make money online? Think about the future, not the past
Thinking about the future will help you make money online than worrying about the past. Future thinking is associated with success.
Are you actually reducing your potential for online business?
The more you do with your website and mobile apps, the more you disadvantage some people. Don’t make your website too reliant on new tech.
Smelly study shows how to create a website
Web designers need to create the right online environment for getting visitors to do what they want them to do. A smelly train study shows what needs to be done.
Don’t make assumptions about your online audience
Online business owners often assume that different age groups use the Internet in different ways. But that assumption can be damaging.
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.
Subscription success for The Times shows us the way ahead – perhaps
It is over 18 months since The Times set up its paywall, requiring people to pay to read its online news, rather then get it free. At the time there was a huge controversy with many other newspapers crying it would never work. But the owner of The Times, Rupert …
How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
Stephen Hester cannot help it – you should blame his Mum and Dad
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost …
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
Five ways to prepare your website for 2012
So, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at …