diary cows

What can YOU connect to the Internet?

This might come as a surprise, but there are a bunch of “Essex Girls” attached to the Internet via a special necklace. I kid you not. They are not, however, white-stiletto-wearing teenagers. Instead they are a herd of cows on an Essex farm. Around their necks they have a device …

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Image of Zebra in multiple colours

Should you avoid colour on a sales website?

If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be …

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