5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Online Business
Blog posts and articles about the digital business and its impact on psychology and human behaviour
Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Don’t believe everything you hear about the Internet
Internet facts might not be facts at all. Only testing in your specific circumstances will tell you what you need to do for your business online.
Why you need a woman to run your website
Women make better decisions than men because they take into account more variables and seek cooperation more than conflict. In the online collaborative world this will be an advantage.
The iPad generation is older than you think
Tablets like the iPads are being taken up in large numbers by older generations. That is changing the demographics of your website.
Women rule the Internet
Women are in charge of the Internet because they represent more of the actual usage of online services.
People love reading – so get writing…!
Written articles bring businesses more ROI than video or other forms of online content. Research shows that writing articles is the best web strategy.
Don’t delay – act today…! Web delays can cost
Delays in producing website can cost you lost of money. Thorntons lost nearly £1m as a result of website delays.
How to improve your website traffic
How to improve your website traffic suggests you need more people to visit your website. But why should they?
Website choices depend on similarities, not differences
Givig people a choice of products on your website works better if you make those things similar, not different
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.
Are you cut out to run an online business?
What are the personality characteristics you need to run an online business? Curiosity and goal setting needs to be central.
Can you be addicted to SEO?
Is it possible to suffer from SEO addiction? Can you actually be too focused on search engine optimisation?
Get close to your customers to avoid bad decisions
The further away from your customers, the more likely they are to make the wrong decision. As ever, relationships are important.