Packaging sells products

You need to wrap things up online

The latest smartphone from Nokia might just sell. Not because it is brilliant – it might be for all I know – but because it is brightly coloured. Most mobile phones are the same colour – sort of grey, silver, black combinations. The white iPhone was massively attractive, of course …

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Woman hands on red dress

You must tell your friends their website is rubbish

What do you say when your partner asks “does my bum look big in this”? Do you think, well, actually, yes, it does make your butt look enormous and then say “That’s the perfect colour for you darling.” Or do you risk tears and tantrums by saying, “Sorry dear, but …

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Your website relies on social pressure

Teenagers simply “have to” get involved in sending “sext” messages – the mobile phone messages that reveal their sexual activity and which also may include nude imagery. A new study shows that if they don’t “sext” they feel left out. In other words, they do it because “everyone” is doing …

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Jonathan Ross has personality

Online businesses depend on just four words

So TV celebrity Jonathan Ross is back on our TV screens in what looks like a remake of the David Letterman show. Whatever you think about these rather loud-mouthed chat show presenters, there can be no doubt that they both have personality. Of course, we all have a personality – …

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Face width is important in business

Want to succeed online? Get a fat face to run your website…!

Psychologists often find strange relationships between our behaviour and our body shape. Recent research from the University of Wisconsin-Milwaukee has discovered that profitable companies require a fat-faced leader…! According to the research, Fortune 500 companies who had leaders with wide faces made more profits than businesses where the leaders were …

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What do people think of your brand?

Online branding is taken to heart

Do you love LinkedIn? Are you a fan of Facebook? Do you adore Amazon? The chances are that online you have a brand which you are strongly connected with. And you will defend that brand with all your might – even if you don’t logically want to accept you do. …

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Believe in yourself and you will succeed

Lack of online success is a self-fulfilling prophecy

Nobody likes me, everybody hates me, think I’ll go an eat worms….!  These are the first words of a children’s nursery rhyme, made popular in the mid-1970s by the punk band, The Boys. But it’s also the song my mother sang to me whenever I was feeling sorry for myself. …

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Can we learn from Hackergate?

The Prime Minister David Cameron is busy today answering questions from politicians trying to score points against him. His problem is he employed Andy Coulson, a former editor of the News of the World – the newspaper which illegally hacked into phones, paid the police for information and brought the reputation of three …

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Using the web for personal stuff at work boosts business

The web is not a work time-waster after all

So, News of the World journalists now have more time on their hands. Plenty of time it seems to vent their spleen on Twitter, or get embroiled in arguments on Facebook. True enough, plenty of good journalists have now lost their jobs while their bosses who seemingly sanctioned illegal payments …

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Can you trust anyone online?

Trust. It is fundamental to your private and your business life. Stop trusting your spouse and your marriage is doomed. Stop trusting your colleagues and your work-life is doomed. Stop trusting what you read online and…..? New research from the USA shows us that trust is in short supply these …

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