You don’t have to be the biggest to be the best
Big does not always mean best. Research shows the best performing tech company in 2012 was not Apple or Google but a comparative minnow
Online Business
Blog posts and articles about the digital business and its impact on psychology and human behaviour
HMV’s woes mean your online business needs to change
Troubles at traditional retailers suggest online businesses need to adapt
Five Resolutions for a Successful Online Business
Five New Year resolutions for a successful internet online business in 2013
The Tweeting Pope has a lesson for your business
The Pope is more popular than Justin Bieber on Twitter and this popularity has a lesson for anyone running an online business.
Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
Why the UK leads the way in online shopping
The reason people in the UK do so much Internet shopping is because UK retail is beset with poor service and high prices, unlike online
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Men and women want different things from your website
The gender of your website visitors could have implications for how successful you are online. Men and women want different things.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.
Will your website be as memorable as Guy Fawkes?
Guy Fawkes plot against Parliament in London was over 400 years ago and he is still remembered today. Will your website be remembered in 400 years?
Free products are not valued less than paid for ones
Paywalls introduced by newspapers lead to people devaluing the product. Free does not mean people do not value a product.
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?