Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up
TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data. Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies … Read more
Since taking over the management of the account, OPM has helped to increase Serenata Flowers’ average number sales per month by 779%
Experts at Brandshout claim that even your web design can influence your search rankings
MathSight the purpose built analytical platform launched in March this year, has been used to deconstruct the Google Penguin 2.0 algorithm update
Rather than trawling the database for codes, shoppers are now alerted to a potential saving by a browser app.
Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London
150-Page eBook Teaches Companies How to Move Beyond ‘Batch and Blast’ to Make Their Email More Trusted, More Relevant, and More Conversational
Kenshoo publishes new study that finds marketers using multi-touch attribution models generate most value from Facebook advertising
One UK product search engine will be celebrating it’s official launch next month. The Laminated Book of Dreams began development after hearing the news of Google’s transition from the free inclusion model
The search for innovative and groundbreaking websites has begun
Oxford University has the poorest online presence in the UK, according to new research carried out by user experience agency Webcredible.
Business professionals, marketing consultants, and YouTuber’s now have a new source for making professional quality video presentations
Study Finds Majority Of Small Businesses Have No Marketing Plan
The survey into retail communications commissioned by leading unified comms supplier Elite Telecom, in conjunction with UC manufacturer, Swyx and Retail Week, found that 68. Ralf Ebbinghaus, CEO at unified communications vendor Swyx, who co-sponsored the research with Elite says, “Our technology is already helping some of the UK’s largest retailers to enhance their customer communications across multiple locations and channels.
ForeSee Introduces the Next Generation of Net Promoter Score (NPS): The Word-of-Mouth Index (WoMI)
SMEs abandon traditional marketing in favour of online and mobile tools
Mobile Devices Now Account for 25% of Total U.K. Paid Search Spend
Content marketing agency Content Amp has published an infographic illustrating the content marketing landscape in 2013.
Decibel Technology, a leading specialist in software for web development and website management, today launched Decibel Insight, a sophisticated analytics and data insight tool