New research collated by UK native advertising specialist, ContentClick, shows that consumer engagement with native advertising is far superior to online banner ads.
Category: Internet Marketing News
Two-thirds of companies in Western Europe have active investment plans for marketing automation systems in 2014, according to the latest research from leading industry analysts, Ovum
Affinity.com, world’s leading contextual ad network and leading digital ad network, Networkplay announces an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers.
The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 open for entries.
Global Mobile Advertising Platform Brings Online Customers Direct to the Local Bricks-and-Mortar Retail Sector
Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up
TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data. Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies
Since taking over the management of the account, OPM has helped to increase Serenata Flowers’ average number sales per month by 779%
Experts at Brandshout claim that even your web design can influence your search rankings
MathSight the purpose built analytical platform launched in March this year, has been used to deconstruct the Google Penguin 2.0 algorithm update
Rather than trawling the database for codes, shoppers are now alerted to a potential saving by a browser app.
Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London
150-Page eBook Teaches Companies How to Move Beyond ‘Batch and Blast’ to Make Their Email More Trusted, More Relevant, and More Conversational
Kenshoo publishes new study that finds marketers using multi-touch attribution models generate most value from Facebook advertising
One UK product search engine will be celebrating it’s official launch next month. The Laminated Book of Dreams began development after hearing the news of Google’s transition from the free inclusion model
The search for innovative and groundbreaking websites has begun
Oxford University has the poorest online presence in the UK, according to new research carried out by user experience agency Webcredible.
MakeWebVideo.com Launched: The Easy and Affordable Way to Make a Professional Web Video for Promoting a Business, Event, Website or Product
Business professionals, marketing consultants, and YouTuber’s now have a new source for making professional quality video presentations
Study Finds Majority Of Small Businesses Have No Marketing Plan