Facebook Advertising Boosts Paid Search Conversions 19%
Study identifies “sweet spot” for cross-channel impact between Facebook and paid search
Internet Marketing News
Complexity of audiences is the biggest challenge facing communications teams
An integrated communications strategy is seen as the key to dealing with complex audiences
Price is the main factor when choosing where to buy online
Online shoppers have an eye for a bargain, as new research reveals price is the main factor when choosing where to buy online
UK High Street brands failing to engage on digital
New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with 4 out of 10 brands failing to provide an online newsroom
Fasthosts launches priority applications for .LONDON domain
New domains available for immediate registration include .EMAIL, .GURU, .SOLUTIONS and .PHOTOGRAPHY
Is Your Email Marketing Premier League…or More Sunday League?
New research identifies key attributes, strategy and structure for the perfect approach
Native advertising significantly outperforming banner ads
New research collated by UK native advertising specialist, ContentClick, shows that consumer engagement with native advertising is far superior to online banner ads.
More Than Two Thirds of Companies in Western Europe Plan to Invest in Marketing Automation in 2014
Two-thirds of companies in Western Europe have active investment plans for marketing automation systems in 2014, according to the latest research from leading industry analysts, Ovum
Affinity.com & Networkplay Partner to Launch Contextually Targeted in-Banner Video Network
Affinity.com, world’s leading contextual ad network and leading digital ad network, Networkplay announces an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers.
Entries sought for European Search Awards
The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 open for entries.
Global Mobile Advertising Platform Brings Online Customers Direct to the Local Bricks-and-Mortar Retail Sector
Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up
TagMan Launches Search Optimizer Toolkit to Combat Google’s Missing Keyword Data
TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data. Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies …
Serenata Flowers Increases Online Monthly Sales by 779% thanks to Affiliate Management
Since taking over the management of the account, OPM has helped to increase Serenata Flowers’ average number sales per month by 779%
User Friendly Websites Have Nothing to Fear of Penguin or Any Other Update
Experts at Brandshout claim that even your web design can influence your search rankings
New analytical platform deconstructs Google’s Penguin 2.0
MathSight the purpose built analytical platform launched in March this year, has been used to deconstruct the Google Penguin 2.0 algorithm update