Internet Psychologist
A survey of 2,000 UK consumers reveals that social media now ranks as a go-to platform for making complaints about a company’s products or services. Commissioned by eGain, the leading provider of cloud and on-site customer interaction software, and conducted by Vision Critical, the survey asked consumers to rank in order of preference which communication … Read more
A few days ago, hackers exploited a security flaw on the Facebook website to gain access to private photos belonging to Mark Zuckerberg, the founder and CEO of Facebook. Although the security loophole was swiftly closed by Facebook, the images had already been posted to the web by the hackers. The incident has sparked off … Read more
Brands who have implemented a social media strategy into their integrated consumer outreach programmes but have been unable to effectively evaluate the success of their campaigns to the point of sales conversions, need now look no further than ExactView – the latest technological advancement by leading provider of real-time performance marketing technology, Performance Horizon Group … Read more
Motorola’s global research study shows viewers are augmenting TV habits with Internet usage 29 percent of British viewers watch television on a mobile device Almost 10 percent of British viewers watch more than 30 hours of TV a week. Second only to the US – Britain has over twice the amount of users on Twitter … Read more
Inspired by today’s down economy, WebMaxed founder and CEO Kevin Haynes has written a free eBook designed to help small business entrepreneurs succeed and grow their businesses by harnessing the power of social media. Haynes’ book teaches small and local business owners how to capitalize on the popularity of Facebook, the world’s most popular social … Read more
Over 50% of user organisations in a recent AIIM survey now consider social business or Enterprise 2.0 applications to be imperative or significant to their business goals. Risk-averse culture is a primary factor impeding wider adoption. Positive results from early adopters are driving a rapid investment in social applications within organisations to improve access to … Read more
Facebook ad spend has increased 25 percent during the third quarter of 2011, according to research by performance marketing company, Efficient Frontier. The cost of advertising on Facebook has also increased, with cost-per-clicks up by 54 percent in Q3 over Q2. Search spend has increased by 16 percent year-on-year in the UK (20 percent in … Read more
Hardly a week goes by without the industry discussing whether the future is social, with Facebook set to be leading the way. With more than 750 million active users, Facebook’s population exceeds that of the European Union*, making the Facebook platform increasingly attractive as an enterprising marketplace. With the recent launch of Facebook for Business, … Read more
IFA Life, the social network for IFAs and Financial Planners today reached another milestone when its 7,000th member joined the site. The site which was founded in 2008 by former Zurich Life Head of National Accounts Philip Calvert, has become an invaluable resource for financial advisers, with many visiting up to ten times per day. … Read more
As social media usage spikes, businesses are turning to social media or community managers to make the most out of emerging marketing channels • 28% already have a social media or community manager in place and a further 41% expect to appoint one in the next 12 months• 73% of businesses are running online communities, or looking … Read more
The continuing rise of social media channels has altered the digital landscape forever putting customers in very much in the driving seat when it comes to engaging with brands. This means enterprises are being forced out of their comfort zones and having to talk to consumers on what has now become a very open playing … Read more
Even the most sceptical of financial advisers now appreciates that the Internet stands at the centre of how IFAs communicate with each other – with Social Media dominating how they interact, network, find jobs, discuss industry issues such as RDR and how they share best practice. ‘New Model’ no longer applies to just IFAs – … Read more
TemplateZone today announced the availability of Social Page Builder, the first of three web based tools under the High Impact Designer (http://www.highimpactdesigner.com) platform. Social Page Builder is a comprehensive set of online tools to create professional Facebook Page Designs and automatically publish them. These uncommonly easy, professional tools allow small businesses to create Facebook Pages … Read more
Emailvision, the world leader in software as a service (SaaS) for email marketing, announces the launch of Campaign Commander Email and Mobile Edition 7.5. The latest version of Emailvision’s flagship product introduces significant new product capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and fans. Version 7.5 is also … Read more
Kenshoo (http://www.kenshoo.com), a global leader in digital marketing software, today announced the public release of Kenshoo Social (http://www.kenshoo.com/social) following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook(R) through the Kenshoo platform. Kenshoo Social is an enterprise technology designed to help drive brand engagement … Read more