How to select the right profile picture
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
Is your website suitable for what your customers really want?
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Best link-building tactics you should know about
Link-building won’t be so difficult if you follow these tactics. Almost like magic, you will see how much more effective your strategy can be. It’s as simple as that!
How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
Millennials Lead, Gen X and Boomers Lag in the Subscription Economy
Retailers need to consider a subscription service strategy to gain loyal millennial customers
How to make your email automatic
With Automatic Email you can save time and achieve things much more easily
Digital Reputation Management White Paper Published by Lumentus
How to Make the Right First Impression: A Guide to Digital Reputation Management
How has Instagram evolved to be the best and most powerful social media marketing tool in 2017?
Instagram is all about staying visible. So make sure you have class, flair and enough panache to get noticed in the clutter.
Should you stop advertising on Google?
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Daily Mail
Interviewed for an article about the psychology of writing emails.
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
CEOs Embrace Social Media, But Struggle To Take It To Engagement Level
92% of Top Public, 86% of Top Silicon Valley and 76% of Top Private Company CEOs Have Online Social Presence; CEO Engagement Rates Lower than 40%
Why you need to take a break from your work
Infographic showing why breaks from your computer are important
What can your business really gain from car insurers?
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
How to deliberately avoid vital information
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.