Get higher fees by using social networks

Engaging in social media could boost your income Peter Morgan is the Director of Communications at Rolls Royce – and he is not a fan of social media. Indeed, at a recent corporate communications meeting he largely said it was a waste of time. He was scathing about the potential …

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Website reviews might not help after all

Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …

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UK E-tailers Struggle to Convert Web Hits Into Sales

Only 7% of Online Shoppers Visiting a Site Complete a Purchase, States Sage Pay’s E-business Benchmark Report. Today Sage Pay, the UK’s fastest growing payment provider (PSP) launches it’s E-Business Benchmark Report, — a study representing the views and opinions of over 2,000 online businesses currently operating in the UK. …

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Online shopping – it is worse than we thought

Your business needs more people to buy rather than to visit your site Prime Minister David Cameron said last week that the UK budget deficit was worse than we thought. Then a week later the new “Fiscal Watchdog” downgraded the growth predictions for our economy. Now, today, we know that …

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Web could come to rescue of BP

BP Group Chief Executive Tony Hayward discusses the operation with a US Coast Guard – Picture reproduced with thanks © BP p.l.c. BP’s embattled CEO, Tony Hawyard is no doubt working hard to boost the company’s reputation following the oil crisis which started on 20th April 2010. Week after week …

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Learn How to Make Money Selling Books Online

With all the new options for reading books electronically, will paper books soon become a thing of the past? Lynn Dralle, The Queen of Auctions, an eBay Certified Provider and Power Seller, doesn’t think so. Neither does Sheila Anderson Mochrie, an expert eBay book seller. These two sellers have found …

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MySpace Co-Founder and News Corp EVP Announce Next Gen Social Commerce Company With $5MM in Funding

MySpace Co-Founder, Josh Berman and serial Internet entrepreneur, Diego Berdakin, announce their next generation ecommerce company, BeachMint, Inc. The company will focus on social and curated commerce. With the recent successes of companies like Gilt, Groupon, Rue La La, and Shoedazzle, Berman states “This is the most exciting opportunity I’ve …

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Your customers want to return what they have bought from you

Would you like the Vuvuzela sent back…? (Picture courtesy: Flowcomm Television viewers the world over are almost united in wanting a single product returned, sent back to the manufacturers, never to be used again. It is, of course, the Vuvuzela, which is responsible for the constant droning racket at every …

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21 Lessons I Have Learned From Darren Rowse

By Muhammad Faisal Khurshid When we talk about “Blogging Tips and Tricks” the first name emerges in our mind is Darren Rowse from Problogger. As you might already know that he had written a book titled “31 Days to Build a Better Blog.” Here is how he described it: The …

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Leave your office to market your website

Can people see you in the “real world”? if not they might not think so highly of your online business The Prime Minister, David Cameron, was cheered by troops in Afghanistan yesterday as he thanked them for the work they are doing. Of course, in reality, his policy is the …

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New Study Shows That Collaboration With Online Communities Is Increasingly Important for Corporate Reputation and Brand Management

IT-enabled online collaboration, particularly with online communities, is increasingly important for corporate reputation and brand management, according to a new Economist Intelligence Unit study. The Verizon-sponsored study, “Dangerous liaisons: How businesses are learning to work with their new stakeholders,” surveyed senior executives worldwide on their views of how an emerging …

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You really need to take a break from the web

The Chief Executive of Brighton Council, John Barradell, has been in hot water this week after a little bit of creativity went too far. The Council was looking for “strategy directors” and wanted people who were keen to consider change, people who did not want to accept things the way …

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Social Networking Study: Facebook Use Continues to Rise; Brand Participation and Engagement Heavily Welcomed by Social Networkers

Performics (http://www.performics.com) (www.performics.com), the performance marketing expert inside Publicis Groupe, today released results from “S-Net (The Impact of Social Media),” a report from ROI Research Inc. (www.roiresearch.com) sponsored by Performics. The study explores how social media permeates consumers’ lives and affects communication, shopping and other activities. Despite increased industry chatter …

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