Internet Psychologist
Millions of British shoppers are at risk of falling for fake reviews online, suggests a recent YouGov survey, commissioned by shopping advice site, Reevoo.com. 77 per cent of online shoppers use reviews and ratings* when purchasing, yet more than 40 per cent (41%) are unaware that some reviews online may …
Your local postie is dong you a favour if you are in online retail. Every day their cheery face brightens your morning as you open the door to be handed your letters and parcels. They have been an essential part of the UK community for over a century. Yet their …
Many of the leading ecommerce small business owners will gather in Las Vegas, Nevada for the 12th eCommerce Summit (http://www.ecommerce-summit.com) on April 13-15, 2010. The world-class educational event will again be hosted by the eCommerce Merchants Trade Association (http://www.ecommercemerchants.org) and the Professional eBay Sellers Alliance (http://www.gopesa.org). “Pivotal Payments is proud …
Retail fashion magazines in the UK have just asked my views about how the postal strike will be perceived and how retailers should react, particularly in the run-up to Christmas. My ideas are due to be quoted in the next issues of Lingerie Buyer and Womenswear Buyer, to name but …
People who have never used the Internet before get a significant brain boost once they start going online. New research from UCLA shows that Internet “newbies” have dramatic increases in brain activity bringing them up to the levels seen in Internet “savvy” people – all in the space of a …
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the …
Two key factors are causing what were once tried and true marketing methods to quickly lose their effectiveness. One factor is that people are becoming more spend-wise and less prone to hyped marketing strategies. They are seeking a more authentic message that answers a real need. The other factor is …
Web designers are keen to explain the predominance of the “letter-f” approach to the Internet. This comes from eye-tracking studies which show the way we look at web pages follows, broadly, an f-shape. We start in the top left hand corner, scan across and down with a quick glance across …
I was interviewed by LouiseBJ of FrontLine Results on her Blog Talk Radio show about using the Internet in your business to make more connections with your customers and potential customers. Listen here or download the MP3 from here.
Recent social media trends are showing that social networks that add value in terms of real life activity and social interaction are becoming increasingly popular according to Punch Communications, a PR agency with a client list stretching to all corners of the globe. The recent popularity of social networks such …
Search engine users – that’s you and me, amongst millions of others – are being fooled. The likes of Google, Yahoo, Bing, AOL and others have helped us believe that search is fantastic, that it is productive and that it really helps us in ways that were not possible without …
Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to …
Now don’t get paranoid, but as you sit there reading this, someone, somewhere in the world is probably talking about you. If you are in business – and particularly if you run a big business – there’s little doubt that people are mentioning your name, or your products, in pubs, …
Customers like to look sales people in the eyes. They love to see if they are genuine, or if the sales person is trying to pull a fast one. Few major purchases are completed without personal contact. And even for small things, we often prefer to be physically connected to …
2009 sees the emergence of the age of openness according to new research released today by first direct. The latest research into online behaviour shows that Brits are now catching up with their American counterparts when it comes to using the web – 79 per cent of the population are …