Internet Psychologist
Most people will not read everything you write. Even your loyal readers and fans of your blog won’t always read every word that you lovingly place on the page. No matter how much effort you put into your blog or your web site, only a tiny proportion of people will …
Twitter users are small fry as far as the Internet is concerned. In spite of mega media coverage, 19 out of every 20 people still don’t use Twitter. According to the latest figures collected by eMarketer, only around 3% of US Internet users are Twitter users as well. Even with …
Jacqui Smith, the British Home Secretary, appears to misunderstand the Internet at every turn. It seems she now wants to monitor everything – yes everything – you do online. Whether it’s a simple email message, a search on Google, a Tweet in Twitter or a posting on a social networking …
Victims of swine flu and their families will doubtless disagree, but the current web-based panic over this disease is something of a nonsense. True enough, flu can be a debilitating and sometimes fatal disease – but that has always been the case. The current brouhaha would make you think, however, …
Web site owners often look to re-design their site from time to time. They like to keep up with the latest design trends and fashions or they simply want to improve their site because they are fed up with it. In fact, re-designing your web site regularly is an essential …
Word of mouth marketing is so important there is even an association for it. You certainly want people talking about you and your business – but only if it is positive. Yet many online businesses struggle with getting people to mention them in the first place. If you don’t get …
Just been interviewed for The Economist for an article on the psychology of online health information.
LBC – the London-based talk radio station – has just called asking me to appear on a programme.
Alistair Darling’s latest budget was brilliant – at least that’s what you think if your name is Gordon Brown. The body language at the Dispatch Box yesterday was remarkable. As soon as the Right Honourable Member for Edinburgh South West had delivered his budget speech, his boss from Number 10 …
Internet marketers could only be scratching the surface of what’s possible online. New data suggests that making money online is dependent more on what you do offline than how well you run your web site or optimize it for search. An analysis of money-making applications on Facebook shows that less …
The Daily Express just interviewed me about email psychology for a feature later this week.
People who use the Internet for personal things during work time are actually doing companies more good than harm. Called “cyberloafing”, the act of looking at YouTube, or doing some shopping on eBay during office hours can make people happier in their work. According to a new study of cyberloafing …
Your eyes do funny things when you look at a web page. Eye tracking technology shows us that they tend to follow an F-shaped pattern of eye movement across the screen. But new research could bring this into question. The new research shows us this may be down to the …
The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
Web site owners the world over want more traffic. It’s highly unlikely that you want less traffic for your own web site, or that you are happy with the traffic you get. No matter how many people who visit your web site, you probably want more. You want crowds of …