Several local radio interviews
Spent most of today in a studio in London doing a round of local radio interviews for broadcast tomorrow on the subject of fear of the Internet amongst the over 50s.
Last of the TV Oscars? Could be if the Eurovision Song Contest works….!
Last night’s Oscar ceremony with all its glitz and glamour may well be the last of the Hollywood award nights we see on our TV. Indeed, many people won’t have watched the Academy’s show on TV at all; significant numbers would have watched without having access to a TV. They …
Three magazines, several radio shows and one TV programme….all in one week…!
It’s been a busy media week for me…! Three magazines have interviewed me, as well as a couple of student journalists. I’m doing several radio interviews and I’ve also been asked to record a slot for a BBC TV show later this month.
What’s wrong with Facebook?
Facebook is in trouble; or so it might seem from stories in the specialist press, such as New Media Age and subsequent mainstream follow-up coverage. It seems that in the UK, Facebook has started to lose users; it is down by around 400,000 over a month. That might seem a …
Word of mouth is still important on the Internet
Many Internet marketers would like to have us believe that success online is all down to various bits of technology. They tell us you need this kind of ecommerce software, or that kind of autoresponder, or a specific piece of unblockable pop-up advertising service. But none of these are really …
You can sell anything online
People often ask me if their business could operate online. Many business people fear that their service or product would not translate well to the online world. But I tell them that I can’t think of anything that is impossible to sell online. After all, if just a few years …
Positive people do best on the Internet
The other day I was at a meeting sitting near a family doctor. Up on the stage popped another doctor (and it wasn’t a medical meeting…!) who said he intended to make as many people as possible happy. Why? Because, he told us, that in his experience as a general …
People rate links more importantly than Google
Trust is an important issue in all our lives. If we trust the person telling us something we tend to believe them. The same is true online; if we trust the web site we are looking at, we believe what it says. If someone you meet recommends a product or …
Ban illegal downloaders? More evidence the Government does not understand the Internet
So, the British Government is suggesting that people who download things illegally should have their Internet access cut. Whoopee doo, let’s deal with those naughty people. Cracked it. Er…not. Firstly, people can easily hide their illegal downloads. Even if ISPs could ban people from using their systems, they’d have to …
Sad shoppers flock to the internet
Retail therapy is often “prescribed” for people who are in a bit of a fix. Someone who is worried or anxious often finds solace in shopping. Now new research shows us why and it has important implications for online retailers. It seems that people who are “self focused” are prepared …
Woolworths gets defeated by homeworking mum
Woolworths have big red faces over an entry in their Big Red Book. This is their catalogue shopping service that also features online. The problem is that no-one at Woolies realised that the word “Lolita” had sexual connotations when they started selling a bed with that name. Worse still, the …
Here’s a special offer: “Scam Awareness Month”…!
Today sees the start of the British Government’s “Scam Awareness Month”. Councils across the UK are backing the Office of Fair Trading’s campaign to make us all aware of “scams” that cost us dear. Shame the OFT doesn’t know about it – or at least doesn’t appear to. According to …
Is it any wonder a recession is on the way? Nobody is doing any work..!
Gosh…! Is it any wonder the “R” word (recession) is now being spoken about openly. Already the US authorities have cut interest rates twice in a week in a massive bid to prevent the country falling into an economic downturn. And UK commentators are saying thinks like “when the US …
“A Levels” from McDonalds? A lesson for Internet marketers
McDonald’s is one of the first companies within the UK to start offering qualifications deemed to be the same standard as at A-level. Whether you actually need such a high level qualification just to flip a burger is debatable. However the idea is that different companies start offering a variety …
Societie Generale and the missing £3.6 billion
You would think that it would be easy to find the £3.6 billion missing from one of France’s biggest banks. After all it’s not a small pile of money. Somebody must be able to spot it. So where is it? What most people seem to have ignored is that if …