Improve your sales with shopping cart changes

Shoppers are in different states of mind depending upon which activity they are engaged in. Imagine, for instance, that you are in a store browsing for something; you are not looking for anything in particular, but you might buy if you see something interesting. Would you respond to an in-store …

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Google must have heard me…!

Social networkers who read my article on the future of social networking may have thought my suggestion for a single “uber-network” that connected all the social networking sites together might have been a bit far fetched. Indeed, I received a couple of emails telling me I was talking out of …

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Do not think of a pink elephant

Oh dear. Did you manage to think of a pink elephant even though I told you not to? Now I’ve mentioned it twice it’s very difficult for you not to imagine a pink elephant. But that’s precisely what I want you to do – pause, deep breath now….do not think …

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What can you learn from Amazon?

People spend $91.32 every second of every day with Amazon. It adds up to a whopping $2.88 billion dollars of income. Not bad for a company that doesn’t really own anything. All they do is show you a list of things other people have produced. Actually, they do own something, …

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How to make real money as a blogger – get creative

Bloggers who make money are few and far between. There are some well known bloggers who earn a ton of cash, but few bloggers are generating real incomes. Yet it all seems a great idea. Just sit at your PC for an hour or so each day, write a few …

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Online businesses are facing the wrong direction

Online business owners are mostly facing the wrong way. They are all looking at the technological solutions to improving their business. You will find that several Internet marketing experts will tell you that the “secret” is in analytics – knowing exactly which pages your visitors go to, the route they …

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You will soon connect to the web via a wall

Visitors to museums may soon be able to read information about exhibits on their mobile phones. The label in front of the item they are looking at could simply have a special form of barcode upon it. They then hold their mobile phone camera in front of the barcode, press …

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Harry Potter’s magic didn’t work for online shoppers

Harry Potter couldn’t work his magic for many children today, in spite of months of planning for one of the biggest book shopping expeditions ever. The reason is that the British weather confounded him. Yesterday, much of Britain was given a tropical lashing unseen in decades. It took me just …

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How to succeed with social networking

Social networkers love things like Facebook and MySpace, but as this discussion in Facebook shows people are getting frustrated with so many different social networking systems. If you want to network properly you have to be a member of everything and that takes time to keep all your profiles up …

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Adore your web site readers so they will truly love you

Lovers often look into each others’ eyes and whisper “sweet nothings”. They are just a string of words, sometimes just noises, that mean “so much”. Darling, gorgeous, bunnikins – whatever takes your fancy. But these words of high emotion trigger our brain into some high level activity. New research conducted …

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Who you link to is important online

People who have “dubious” friends are often avoided. Think about some people you know whose contacts you are not “too sure” about. There’s something about these people that’s not quite right. You can’t put your finger on it, but the people they associate with don’t seem appropriate. In the human …

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BBC Radio Tees interviews me

Just spent half an hour live on air in the mid morning programme on BBC Radio Tees talking about social networking. Great programme and interesting chat with Alex Hall about the future of social networking and how it will become important to all of us.

Bloggers in business need to be more personal

Bloggers in business are failing to take up the blogging challenge. According to a recent survey, less than 5% of businesses are actively blogging. In Europe the situation is worse with only 2.5% of companies having a blog. This is in spite of the fact that Business Week magazine said …

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What business are you in?

Business leaders often get asked what business are they in. Few can answer. Sit down at any business networking lunch, or go to a conference and chat to business owners. Ask them what they do and you will usually get a long-winded answer listing a whole load of services, or …

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