Your entire house will soon be Internet connected

Home owners will soon be connecting all sorts of household objects to the Internet thanks to a decision by regulators. The decision means that manufacturers will be able to add wireless connectivity to without needing any special license. Licensing adds to the cost of manufacture, so the lack of this …

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Get your customers to write your web site

Online shoppers should be writing much of your web site. That’s a clear conclusion from a new study of Internet retailers by the Internet marketing consultancy, e-consultancy. Their study, done in conjunction with the social commerce organisation Bazaar Voice, shows that the presence of customer reviews of your products and …

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Government report on e-crime? Tosh..!

Let’s not beat about the bush here – the House of Lords report on Internet crime includes a lot of nonsense. Once again, parliament has shown it largely fails to understand what the Internet is, how it works and what we do with it. Here are some gems from the …

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The rich get richer on the Internet

Researchers in Amsterdam have discovered something interesting about teenagers online, which almost certainly applies to grown ups as well. The study shows that unlike media speculation that children are busy online contacting strangers, most of them actually only use the Internet to keep in touch with people they already know. …

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Google hasn’t been entirely truthful

People searching for anything via Google have had the wool pulled over their eyes. What Google does is also misleading to Internet marketers and anyone trying to promote their business online. It’s all explained and demonstrated in the video below or at YouTube. Every time you search, Google tells you …

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Should you start a blog? That’s the wrong question.

Should I start a blog? What should I blog about? How often should I blog? These are all questions people ask about blogging. But they are the wrong questions. These kind of questions focus the individual’s mind on process, rather than outcome. Better questions are: What do people want to …

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Taking money online will be much easier yet more difficult

Shoppers online usually spend money in one of two ways – credit cards or PayPal. True there are other systems, but they are comparatively insignificant. For businesses, the two payment options present few problems – other than technical issues. For customers, though, it’s a different picture. In spite of the …

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You can take advantage of the online shopping boom

Shoppers are increasingly deciding to buy things online. If you think we have a large amount of Internet shopping at the moment, you ain’t seen nothing yet. According to a new report from eMarketer, online shopping in Europe will triple over the next four years. This study suggests that there …

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Don’t try to get people to like you on social networking sites

People who use social networking sites, or who go to networking events may wish to read some research from two American professors. Their study published in the Academy of Management Review suggests that you should work on the people who dislike you. The study shows that within one social networking …

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More cash to feed your brain

You are already thinking about money. No I’m not a mind reader, but I’m a thought implanter. I’ve deliberately started you thinking that this article is about money. Two things have achieved that – the word cash in the headline and the picture of dollar bills. Psychologically, this is called …

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Happy Birthday Blogging

The world has just celebrated ten years of blogging. That’s right, blogging started back in 1997 and since that time over 70 million blogs have been produced with 120,000 starting each day. Yet, the vast majority of web site owners and online businesses have yet to start a blog. What’s …

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Small business falling behind online

Small business owners are failing to do enough online in order to make their firms succeed. According to a new study by BT just over half of Britain’s small business use the Internet However, four out of ten companies do not have a dedicated web site and one in five …

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