Internet Psychologist
Online business will do very well today in England, even though it is a Bank Holiday and we are all supposed to be “resting”. What tosh! The “Bank Holiday” concept – and British politicians want to increase them – are from an idea that is past its prime, to say the least. High Street shops … Read more
Online advertisers are still trying to get to grips with “pay per click” advertising, such as Google AdWords. Considerable numbers of people spend large amounts of money on pay per click advertising with little if any return. The auction model for things like Google AdWords is complex and requires considerable attention to detail in order … Read more
Eight out of ten purchasing decisions are made by women, according to Trendwatching. The future thinking organisation suggests that women are the real buyers in society, so forward thinking businesses are targeting women instead of men. This suggestion follows hot on the heels of research from the University of Newcastle suggesting that women naturally choose … Read more
New research on the success of an Adidas ITV advert shows us an important psychological factor which will increase the success of any web site. The research looked at the follow-up viewers took following an interactive advert for Adidas. The advert achieved only a small click through rate of 1.38%, but the reasons for the … Read more
People aged over 65 spend more time online than any other age group. According to the latest report from Ofcom, those aged over 65 spend a staggering 42 hours per week online. At the other end of the age range, children are also spending more time online, amazingly giving up console games in favour of … Read more
Eight out of ten house hunters in the UK start their search for their new home online. Yet the Internet represents only 4% of all house sales. This amazing pairing of bits of data was provided this morning in the BBC Radio Five Live programme, Wake Up To Money. What this information tells us is … Read more
BBC Tees had me live on air for half an hour today talking about “web revenge” – how people try to use Internet systems to get their own back on people who have crossed them…! I had a fun discussion with Alex Hall during her mid-morning programme.
Leaders of corporate businesses still do not understand blogging. That’s the conclusion you can draw from a recent study of CEOs. The study reveals that half of the CEOs do not think that blogging is a good way of communicating with customers. Err…what? These leaders of top businesses reckon that blogging is not a good … Read more
Internet business owners rightly want to know how well their web site is performing. Thankfully virtually every web site hosting package these days comes with statistics. However, these statistics are often misleading. Hits, for example, tells you nothing. You can still see some web site owners with little badges claiming a certain number of hits. … Read more
Your future is in your hands – or at least the life coaches of the world would have us believe that. True enough, how we negotiate our way through life is down to each of us, but other people will impact upon the way we do that. We are not isolated, being able to do … Read more
Today I was on the BBC Ulster consumer affairs programme, On Your Behalf, where the presenter Linda McAuley quizzed me about email stress. I was doing the interview “down the line” from the Portsmouth satellite studio of Radio Solent. It was decidedly non stressy for me because it was a lovely day and the studios … Read more
Internet business owners often wait until they have produced their finished product before they start selling it. But creating expectation for your product can lead to significant sales once you do launch. The latest example of this is the Apple iPhone. Steve Jobs announced the iPhone on 9th January 2007, but the product was not … Read more
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social networks; other than connecting similar … Read more
This week seems to be Daily Telegraph week…! Today I’m being quoted about inbox overload, which is also this week’s subject following some Scottish research. You can read the article called “The curse of inbox overload“.
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is working, or not. However, in … Read more