Internet Psychologist
Internet business owners often wait until they have produced their finished product before they start selling it. But creating expectation for your product can lead to significant sales once you do launch. The latest example of this is the Apple iPhone. Steve Jobs announced the iPhone on 9th January 2007, …
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social …
This week seems to be Daily Telegraph week…! Today I’m being quoted about inbox overload, which is also this week’s subject following some Scottish research. You can read the article called “The curse of inbox overload“.
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is …
Internet marketing experts abound on the web. Everywhere you look there is plenty of advice. Indeed, much of the money made online is on products telling you how to make money online. One of the reasons this happens is that businesses wishing to increase their online revenues buy a product, …
Bloggers have several ways of judging the success of their blog. Many are trying to get into the Technorati Top 100. Others look at how highly they are ranked in Google. Some judge their performance by analysing their web site statistics. But there is only one true way of finding …
Today I was called by the Midday News team at BBC Radio Five Live to talk about email overload. This followed the publication of research from Scotland which showed that many people were getting stressed out because of too many emails. I was interviewed by Aasmah Mir for about four …
Yesterday I was called by The Press Association on a story they were compiling in the vanity of social networking users. They wanted to know why so many people wanted their pictures airbrushed. When I did the interview, on my mobile phone, I was at an outdoor swimming pool trying …
Email stress is a real phenomenon. Researchers in Scotland have found that people are checking their emails much more frequently than they think. The study shows that some people are checking emails 40 times every hour. You might consider that excessive but the chances are you are checking your email …
Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake. For this reason you need to establish your expertise in …
Online business owners often wonder should they have a .com or a .co.uk web site address. There is a whole plethora of – conflicting – advice on this subject. So, it’s probably best to go to the people who matter – your audience. Internet users expect a .co.uk domain name …
The Sun newspaper called earlier to ask my advice about a story they were planning to run. I was able to give them plenty of background information and the result was a story headlined Email deluge causes misery.
Home owners will soon be connecting all sorts of household objects to the Internet thanks to a decision by regulators. The decision means that manufacturers will be able to add wireless connectivity to without needing any special license. Licensing adds to the cost of manufacture, so the lack of this …
Online shoppers should be writing much of your web site. That’s a clear conclusion from a new study of Internet retailers by the Internet marketing consultancy, e-consultancy. Their study, done in conjunction with the social commerce organisation Bazaar Voice, shows that the presence of customer reviews of your products and …
Let’s not beat about the bush here – the House of Lords report on Internet crime includes a lot of nonsense. Once again, parliament has shown it largely fails to understand what the Internet is, how it works and what we do with it. Here are some gems from the …