Internet Psychologist
Every meeting I go to I find people with tales of woe about their attempts to get to the top of Google. Some people have paid thousands to get there; they have been promised high level rankings by SEO companies. Often such companies can achieve success, at other times they …
Like almost anything else in life, it’s clearly possible to become addicted to the Internet. If you find that you are spending hours in front of your PC screen, when there are other things to be done that get ignored, there’s a danger of addiction. However, new research from the …
I’m sitting in my hotel room in Edinburgh between sessions at a meeting and I’ve been wondering what do people really need to help them make progress in marketing their business online. Is it lack of knowledge? Is it technical ability? Is it lack of time to put things into …
Yesterday, a relative “novice” to the Internet saw me at a conference and grabbed me. “I must tell you something exciting about blogging,” he said. At one of the breaks, he came up to me full of smiles and said, “you’re right about blogging, it does make money”. Here’s his …
We all sometimes work a bit in the dark when marketing on the Internet. Unlike high street retailers, we rarely get a chance to meet our customers and discuss things with them. Online we behave differently to the way we do in a shop, so when selling material online you …
Happy Red Nose Day. Here in the UK today sees the culmination of two years of planning and fund raising for the latest “Comic Relief – Red Nose Day“. The event is a major television fund raiser, led by Britain’s comedians and comic actors. The idea behind it is to …
New evidence that search engines are losing their importance has been published today in New Media Age. It now seems that retailers get more of their traffic from social networking sites, rather than some search engines. Even though Google dominates in terms of traffic for some retailers, other search engines …
More evidence has come my way today of the immense value of “offline marketing” for anyone running an online business. If you read much of the Internet marketing “mantra” you’ll be told about how to use emails, how to place adverts in ezines, how to get yourself mentioned in blogs …
You’ll know from this blog that I reckon that building relationships with your clients, either online or offline, is essential for your Internet business. Many business people use networking to help establish and build relationships, but often I find that many people are not using networking effectively. So, if you …
What makes the world go around? Yes, I know the answer is gravity, but I mean the human world. What makes everything “tick”? Consider, for a moment, the fact that we can fly anywhere we like these days. We can turn up at an airport, check in and be on …
Every day I read something that just makes me realise how little the world’s authorities and governments actually understand anything about the Internet. Today, two American legal cases show that the “establishment” is thrashing around like some dying monster, unaware of its own demise. Firstly, there’s been a major patent …
I’ve just got back into the office having been out today speaking at two conferences. As ever it’s what people say to you in the breaks that prove to be the most fascinating and interesting. One member of the audience came up to me with a corker of an idea …
This morning in the UK we hear that British Airways has sold its regional airline business, BA Connect, to its main domestic rival, FlyBe. The deal reportedly involves BA absorbing £150m of additional costs – in other words, BA is effectively paying FlyBe to take the ailing airline off its …
For Internet marketing, when you sell stuff online you are helping to solve someone’s problem. They may arrive at your site via a search engine, or they may have been given a recommendation. But the reason they come to your site is they believe that you can help them. If …
The other day I was speaking at an NRG meeting in London, UK. Afterwards one member of the audience came up to me and said that what I spoke about made sense for selling physical products but couldn’t possibly apply to selling services online. However, I disagreed. All our purchasing …