People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
Colour pictures might seem obvious to use, but black and white can create a bigger picture
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
People can see and remember much more than they can report. As a result website eye-tracking studies only offer a partial help.
Infographic Showing A New View on User Experience
Making website visitors feel involved with a site helps increase the connection they feel. In turn this leads to longer time spent on the site and more overall engagement.
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
How to keep people on your website for longer – ten top tips
Data shows that when computing interfaces mimic existing work practices such as Anoto digital pen and paper, attention, problem solving and memory retention are improved