People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
Colour pictures might seem obvious to use, but black and white can create a bigger picture
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
People can see and remember much more than they can report. As a result website eye-tracking studies only offer a partial help.
Infographic Showing A New View on User Experience
Making website visitors feel involved with a site helps increase the connection they feel. In turn this leads to longer time spent on the site and more overall engagement.
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
How to keep people on your website for longer – ten top tips
Data shows that when computing interfaces mimic existing work practices such as Anoto digital pen and paper, attention, problem solving and memory retention are improved
Online advertising gets very little click through. That’s because it tries too hard to be different.
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
Businesses are predicted to invest more in email marketing in 2013. In this competitive online environment, not paying proper attention to subject lines is a missed opportunity as subject lines are a real make or break factor
Attention spans are falling online says Graham Jones, Internet Psychologist
A new phase in the digital divide is emerging as a growing number of us use seven or more digital devices in the home with up to five switched on at any one time
Drinking coffee can improve your positive response to websites