What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
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What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
Microsoft study reveals content confusion
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
7 Tips To Create Engaging Subject Lines
Businesses are predicted to invest more in email marketing in 2013. In this competitive online environment, not paying proper attention to subject lines is a missed opportunity as subject lines are a real make or break factor
Attention spans falling online
Attention spans are falling online says Graham Jones, Internet Psychologist
Digital Divide Grows, says survey
A new phase in the digital divide is emerging as a growing number of us use seven or more digital devices in the home with up to five switched on at any one time
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
Confident buyers need different websites
Website visitors make purchasing decisions based on their confidence levels. That means you need different pages for different levels of confidence.
You are better at search than Google
Human beings are much better at search than Google. This means that people can instantly see what they want to find on your web pages.
Justin Bieber reveals what your website needs
The psychology of Justin Bieber Fever shows you what you need to achieve on your own website to attract more visitors. You need to increase dopamine levels.
YouTube watching is instant decision
YouTube videos will be watched or not, depending on the static graphic they show. Having the right still shot is essential in getting viewers.
You must laser target your website visitors
Neurological research suggests web design needs to be even more laser-focused on the precise needs of visitors. They decide in advance what to look at.
The Web is Tangled by Deception
Deceptive advertisements are the most attractive ones to which we pay most attention. But they are also the fastest to be dismissed.