Your web site headlines ought to be elephant sized

The words you use have real impact. Forget all that nonsense you hear about words being unimportant and that body language and tone of voice are the most important features of communications. It’s tosh. After all, you have no real idea of my body language or my tone as you …

Read More

Twitter set to replace Google for content search

Twitter could replace Google as a place to go to find useful content. New analysis from Hitwise Intelligence shows a remarkable difference in how people use these two services. It seems that around one in three searches on Google are for transactional sites – we are frequently looking to buy …

Read More

You must keep your customers at arm’s length online

Customers shouldn’t become your friends in places like Facebook. That’s the conclusion you can draw from new research from the University of Pennsylvania which looked at the whole basis for friendship. When we see people as true friends, we appear to change the way we relate to the individuals. The …

Read More

Susan Boyle talent and your web site

Susan Boyle is now in The Priory, a private clinic renowned for treating celebrities with mental health issues, following reported exhaustion after appearing in the Britain’s Got Talent final on Saturday night. Clearly it has been a traumatic few weeks for her. But the issue that few people are prepared …

Read More

blank

Google proves swine flu panic is over the top

Victims of swine flu and their families will doubtless disagree, but the current web-based panic over this disease is something of a nonsense. True enough, flu can be a debilitating and sometimes fatal disease – but that has always been the case. The current brouhaha would make you think, however, …

Read More

blank

Google’s halo is slipping – have you checked yours lately

Increasingly vocal criticisms of Google suggest that its halo is slipping. In psychological terms, it is teetering on the edge of falling victim to the “reverse halo effect”. The “halo effect” itself is whereby we judge a brand, a company, or a person based on just one fact we know …

Read More

Facebook users are better workers

Facebook users are better employees. According to new research from the University of Melbourne, people who are allowed to use Facebook at work are more productive than people who don’t have access to the social networking site. The study shows that in offices where people are allowed access to Facebook …

Read More

When did the World Wide Web Start?

What year was the World Wide Web born? Who invented the World Wide Web? When did the World Wide Web begin? These are the questions that many people are asking today – the “official” 20th birthday of the WWW. Happy Birthday World Wide Web. It’s hard to believe that it …

Read More

Your online profile needs to trigger emotions

How do you make your mind up whether to follow people on Twitter, or connect with them on LinkedIn or make them a Facebook friend? If you don’t know them already you probably take a look at their profile. New research on brain activity from the University of New York …

Read More

Internet shoppers plan to spend less in 2009

Internet shoppers are planning to spend less in 2009 than they did last year, when they forked out a staggering £20bn for online products and services. According to a new study, almost half of people currently shopping online say they will be spending less via the Internet in the coming …

Read More

Oh No! Facebook will change your brain – NOT!

Here we go again, another article from the Daily Mail in its continuing “anti-Internet” campaign. According to today’s piece of nonsense, Facebook is “harming children’s brains”. They quote Baroness Greenfield – an eminent scientist to be sure – who is fearful that sites like Facebook will “re-wire” the brain of …

Read More

Gordon Brown talks digital…sorry I mean nonsense

Where do they get their information from in Government? Are they secretly living in some underground colony where the world is different to the one you and I live in? Or are they all so gullible they fall for anything anyone with a sharp suit tells them? Take today – …

Read More

How to keep your email messages short

Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Most people tend …

Read More