Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Click.ology author Graham Jones comments on the latest phase in online shopping being pioneered by retailer John Lewis.
People are more likely to buy when the search locally on a mobile phone than on any other device.
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Sainsbury’s results show drop in sales. Focusing on price is the problem.
Graham Jones introduces his new book Click.ology and explains what it includes to help you make more money online.
This presentation outlines Click.ology and The CLICK System of making money online
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.
Customisation of websites means that people stick around longer and like your company more.
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Click.ology is the latest book by Internet Psychologist Graham Jones
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.