Online it is who you know that matters most

Lady Gaga has almost 16m fans on Facebook. My guess is she doesn’t know many of them. Over on Twitter, Britney Spears is “top of the pops” with almost 6m followers. Likewise, I suspect few of them are on her birthday card list. Meanwhile, the typical social networking user has …

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People want you to give them a deal online

People are always on the lookout for a bargain. Do you offer them? Prime Minister David Cameron and Business Secretary Vince Cable are in India right now doing deals. True, they are encouraging inwards investment in the UK from one of the world’s fastest growing economies, but while they are …

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Facebook is good for you

Ooh look at me…! Aha that feels better…! In spite of all the brouhaha about the killer Raoul Moat on Facebook the social networking site is not as negative as you might think. New research shows that it is actually quite good for you. Cornell University psychologists looked at the …

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Vary your daily routine online to improve your business

The way Tiger Woods practises golf could be a lesson to online business owners At precisely nine minutes past nine tomorrow morning Tiger Woods will be standing on the First Tee at St Andrews with playing partner Justin Rose in a bid to win the Open Golf championship. No doubt …

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Facebook statistics don’t always tell the truth

View more presentations from bakerannem. Teenagers are giving up on Facebook – at least that’s what some of the statistics would have you believe. But like all statistics there are some hidden facts behind them. Let’s look at the facts we do know. According to Facebook themselves – and they …

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More evidence that online advertising does not work

Your online customers are really only interested in vouchers and special offers Social networkers are a savvy lot – that means you and me and you and all your customers and potential clients; everyone, in fact. According to a new study by LinkShare almost all forms of advertising fail to …

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Due on BBC Radio Newcastle

Just been booked to appear on BBC Radio Newcastle this afternoon in relation to the use of Facebook and the alleged gunman who was recently released from Durham jail.

Five powerful reasons why you should start blogging

Bloggers are right; there is a powerful case for blogging. Yet, blogging is seen as a bit of a “side issue” online – most companies do not have a blog and most blogs are personal affairs, rather than business related. But that doesn’t mean you should ignore them. In fact, …

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Online procrastination will not succeed

Frank Fenner is an eminent Australian scientist; he is not some “whacky weirdo”. He helped eradicate smallpox from the world and is a Fellow of the Royal Society – an accolade that is not won easily. So, we need to sit up and take notice when he says that “humans …

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Social Media Strategist Offers New Ghost Blogging Service For Time-Crunched Small Business Owners

Social media strategist Lori Osterberg is now offering ghost blogging services to time-crunched business owners. According to entrepreneur Lori Osterberg, small businesses are facing two problems in the current marketplace: 1. They know they need to become more Internet savvy, and begin reaching out to clients through various social media …

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