Internet Psychologist
Gordon Brown and Ed Balls are today announcing the Green Cross Code for the Internet. The idea is that it will provide children with a means of staying safe online. The code has been drawn up following the Byron review of Internet safety which resulted in the formation of a …
A new feature on business social networking site LinkedIn, is giving financial advisers startling new opportunities to raise their profile on the Internet. Until recently, an IFA or financial planner could use LinkedIn’s ‘status update’ tool to communicate with their network, clients or professional connections on the LinkedIn website. But …
Children who get bullied online should rightly be protected; so too should adults who get “cyberbullied” as it is called. Today, though, a major row has erupted between the police and Facebook over a seemingly innocuous little “button” that helps people cope with online abuse. Jim Gamble, the CEO of …
What’s the biggest breakthrough in human health in the last couple of hundred years do you reckon? is it antibiotics? Or, perhaps, anaesthetics? Or what about scanner technology? In spite of these significant developments in human medicine, they are not as revolutionary in health terms as the installation of sanitation. …
Digital brand experiences do create new customers, according to the just-released FEED: The Razorfish Digital Brand Experience Report (http://feed.razorfish.com). Fully 64% of consumers surveyed made their first purchase from a brand because of a digital experience – either with a website, microsite, mobile coupon or email. Razorfish (http://www.razorfish.com) surveyed 1,000 …
Berliners are celebrating today the 20th Anniversary of the collapse of “The Wall”. That great dividing line between East and West was beaten down by ordinary people – and probably you have a “flashbulb” memory of where you were and what you were doing when the news broke. But with …
Imagine teenagers in their bedrooms right now, hunched over their laptop, tapping away on their keyboard and checking out their favourite tracks on iTunes or MySpace. It’s an image that many “do-gooders” would have us believe is all too common and which is really bad for youngsters. Will using the …
Twitter users love the system and are very passionate about the benefits it brings them. But increasingly, Twitter is looking like it is on its deathbed. High profile celebrities, such as Miley Cyrus (Hannah Montana) have left Twitter and Stephen Fry threatened to leave but returned. Facebook continues to rise, …
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the …
Two key factors are causing what were once tried and true marketing methods to quickly lose their effectiveness. One factor is that people are becoming more spend-wise and less prone to hyped marketing strategies. They are seeking a more authentic message that answers a real need. The other factor is …
Now don’t get paranoid, but as you sit there reading this, someone, somewhere in the world is probably talking about you. If you are in business – and particularly if you run a big business – there’s little doubt that people are mentioning your name, or your products, in pubs, …
Internet marketing gurus are fans of the “squeeze page”. This is a device where you are given some basic information and you are enticed into giving your email address to get the rest of the free material. You are then on a series of autoresponder email messages which eventually try …
Business leaders in the corporate world are showing double standards as far as social networking is concerned. A new study reveals that half of American companies ban the use of Facebook in the office. Yet at the same time businesses use Facebook to research potential employees. It seems that what’s …
In today’s Daily Mirror newspaper interviewed for an article on paedophiles sharing images via Facebook
Most business people are social networking “wallflowers”. They sit on the sidelines looking in, but don’t take part. Indeed, in spite of all the buzz about Facebook, for instance, 80% of the world’s Internet users haven’t even signed up for it. And of the 300m people who have joined, most …