Social media is not the place for your brand – is it?
Brands hardly get mentioned on social media, so it seems as though it’s not a good place for business – until you realise that the positive mentions dramatically outweigh the negative ones
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
Vast amount of online data reduces marketing effectiveness
The extent of online data is huge; but internet marketing depends on data. Businesses are overwhelmed by data, thereby reducing their effectiveness on the web.
How to beat online distractions
For a moment, just focus…! Ignore those links on the right hand side of the page. Resist the temptation to sign up for my weekly newsletter. Shut your eyes to the other tabs and windows open on your screen. Instead, for a moment or two – concentrate. There that was …
My Top 10 most popular articles of 2011
So, what has grabbed your attention this year? During 2011 I added almost 1,000 new articles to this website – some have proved very popular, others less so. Here is a reminder of the Top 10 most-visited articles of the year (click on the titles if you want to read …
Babies can teach us how to use the internet
Protesters who tried to break into a corporate building in London today may have a point about the unfair distribution of wealth, but they are probably going about it the wrong way. Many people reckon the protesters should find something better to do, others call for harsher punishments for loutish …
Why your website should not have different sections
Earlier today I got up from my desk, walked into the kitchen and then couldn’t remember why I had gone there in the first place. You might think I am losing my marbles. But I suspect you may well have done something very similar today. All of us experience the …
Online businesses can learn from Woman’s Weekly
This week, Woman’s Weekly magazine is 100 years old. Happy Birthday, old gal. And in spite of the magazine market exploding since the introduction of the 1d (one old penny) magazine, it remains the best performing magazine in the sector, with sales slightly up in a market that has seen …
How to get millions of visitors to your website without paying a dime
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously …
Facebook reveals your brain’s structure
How many friends do you have on Facebook? Whatever the answer, I can tell how much grey matter you have in your “amygdala” – a small, almond shaped area deep within your brain. The amygdala plays a central role in emotion and in memory – probably helping us remember things …
Blogging wins – again..!
Here’s a conundrum for you. Let’s see if we can work it out. According to several studies, most business do NOT blog. Back in 2009 less than 16% of the Fortune 500 were blogging. And according to a study last year the number of companies blogging would rise to just …
Email users are more intelligent
Hate your inbox? Think again. All that emailing you do could be doing two things for you. According to a small study of Australian schoolchildren, email makes you more intelligent and increases your popularity at the same time. The research found that boys in particular were more popular the more …
Three psychological reasons why Google Plus is not working as well as it could
Google is full of engineers – computer geeks, code-writers and mathematicians all live happily inside the Google buildings around the world. To them, some of the aspects of using Google that we find complex, they think are really easy. I sometimes wonder if they think people around the world are …
Blogging is the most cost effective method of getting new business
Amanda Knox (R), the U.S. student convicted of murdering her British flatmate Meredith Kercher in Italy in November 2007, arrives in court after a break during her appeal trial session in Perugia September 30, 2011. Knox, jailed for 26 years, and her Italian ex-boyfriend, Raffaele Sollecito, are fighting their convictions …
Are you ready for tomorrow’s Facebook?
Facebook users are going to get a surprise tomorrow; the social networking site that they love so much is trying to make them love it even more. On average we each spend 15 minutes every day using Facebook, creating three new pieces of content every day on the site. But …