Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Infographic showing that marketing is part machine, part human
Is it time to change your digital marketing strategy? The latest strategic moves taken by the world’s biggest brand can help shape your future strategy.
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Infographic showing benefits of inbound marketing
Traditional print public relations more trusted than online activity and advertising. Want to boost your online business? Use traditional PR
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Infographic Showing Why Blogging Matters to Your Business
25 Questions to Ask Before Publishing a Compelling Blog Post – Infographic
Study shows that 55% of people do not buy from firms with weak web presence.
Offline marketing brings many more leads than online marketing, But the quality of leads generated online is superior, says new study.
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
Infographic showing best methods of generating new B2B leads
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
Infographic: Is Email Markting Dead…? I think not…!
Search engine visitors are the least valuable for websites, being the least engaged you can get.