Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Infographic showing that marketing is part machine, part human
Is it time to change your digital marketing strategy? The latest strategic moves taken by the world’s biggest brand can help shape your future strategy.
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.