You can sell more online if you tap into the psychological decision-making styles of your website visitors
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
The article focuses on the Marketing tactics that should be followed to get good ROI by increasing the sales.
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
The Internet might be central to your business, but TV is central to your customers. If you want to be noticed, get on TV
Businesses are still failing online to perform in the way their customers want
This booklet helps you understand the value of niche markets and how they apply online
PrestaShop is an excellent e-commerce system worthy of a serious look by small and medium sized companies in particular.