Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Are we addicted to our smartphones?
Sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
Two Thirds (66%) of People in Europe With a Mobile Device Shopped Online in the Last Year – up From 58% the Year Before
New campaigns need to be designed around the smartphone and other high-end mobile devices if they are going to have the greatest market penetration.
A new program by Google, called Accelerated Mobile Pages (AMP) aims to dramatically reduce loading times for mobile users who click on article links on Google’s search engine.
Mobile technology has placed new pressures on workers of all ages, although people in the 25 to 44 age bracket may experience the most pressure
Infographic showing why mobile is important if you want to focus on customers
Smartphone usage can cause psychological issues. Student study shows risks to academic performance from smartphone usage.