Internet Psychologist
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
How does artificial intelligence benefit businesses and what business tasks does it solve? What does retail need to start the price optimisation?
Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Thanksgiving and Black Friday Post Strong E-Commerce Growth, Combining for More Than $3.9 Billion in Desktop Spending
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
UK online grocery sales reached 7.3% market share in 2016
Infographic showing trends in online retail
Retailers need to consider a subscription service strategy to gain loyal millennial customers
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to learn.
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
Infographic showing 65 Statistics About E-commerce Consumer Psychology
