Internet Psychologist
Decision makers in small businesses are much more likely to look for information about your company in social networking sites, than on your own website or blog. That’s the significant conclusion you can draw from the Business.com study of how you can engage small business decision makers through social media. …
Mark Thompson, the Director General of the BBC, will doubtless have several nasty things said about him today. In the pubs down the road from TV Centre in Shepherd’s Bush, disgruntled staff will be slagging him off, no doubt. Newspapers tomorrow will be full of vitriol poured out against him. …
Children up and down the country had to be cuddled to sleep last Wednesday night as they learned that their local cinema would not be showing Alice in Wonderland, the new Disney movie directed by Tim Burton and starring Johnny Depp. The Odeon chain of cinemas had thrown its toys …
“Twitter is Not Just About Cheese Sandwiches“is the latest book from Twitter expert, Mark Shaw. This book will show complete novices to Twitter exactly how to get going. Plus anyone who is an “old hand” with Twitter, it provides some useful reminders and prompts to help you make sure you …
Business owners frequently worry about their competition; that’s understandable. However, sometimes people focus on the wrong competition. After all, consider for a moment who the biggest competitor to, say Vodafone might be. Is it Orange, T-Mobile or, perhaps, O2? Wrong; it’s Twitter. The obvious competitors are the other phone companies, …
On April 15, 2010, the Social Media 201 Conference will be hosted at Microsoft’s Conference Center in Redmond, Washington. Social Media 201 is designed to help organizations take their social media strategy, tactics, and implementation to the next level of customer engagement, profitability, and ROI. This one day event features …
According to United Planet (www.unitedplanet.com), one of the leading developers of enterprise portal software in Europe, the opportunities presented by social media tools such as Twitter and Facebook have paved the way for a new kind of teamwork for business. Web 2.0 applications such as wikis, blogs and forums, have …
By Lucy Thorpe In the world of broadcasting, where I come from, interactivity has been the single biggest change in the past ten years. Viewers and listeners who tried in vain to get on a phone-in or wrote angry letters to ‘Points of View’ were suddenly given unprecedented access to …
Reports of the death of email have been grossly exaggerated. For quite some time now, various pundits have been suggesting that email will die quite soon. However, a comprehensive study of email has shown that we love it. Indeed, the very thing that was supposed to kill off email – …
One of the most neglected marketing opportunities in a web strategy that an organization has is the email signature line of its employees. Email signatures are a powerful, no-cost, high-return marketing tool, essentially an electronic business card and web consulting billboard for your company. As part of your overall web …
The seemingly shady characters who inhabit the Israeli Secret Service lay accused of stealing the identities of six British citizens as part of a plot to murder a Palestinian militant. If true, that’s not very nice behaviour is it? Tiger Woods is about to break his silence over his serial …
Fifteen hundred search engine fanatics are currently gathering in London in the midst of a three-day conference, Search Engine Strategies (SES). As the digital marketing expert, Guy Levine, put it on Twitter they are all in “Geek Heaven”. They are devouring the nitty-gritty of search and how the finest changes …
Hands up if you are using social networking in some way in your business. Mmm…not as many of you as we thought. In fact, it’s hardly any of you. In spite of all the brouhaha over Google Buzz, the fascination with Twitter and the constant media knocking of Facebook, the …
Author: Rutland It’s only been less than a decade, but social media has changed the way we do marketing. In our fast-paced industry ideas are thought of, tried out, and either vetted or discarded, all within a matter of days. With all the flurry that’s happening, it sometimes gets a …