Internet Psychologist
More evidence has come my way today of the immense value of “offline marketing” for anyone running an online business. If you read much of the Internet marketing “mantra” you’ll be told about how to use emails, how to place adverts in ezines, how to get yourself mentioned in blogs …
You’ll know from this blog that I reckon that building relationships with your clients, either online or offline, is essential for your Internet business. Many business people use networking to help establish and build relationships, but often I find that many people are not using networking effectively. So, if you …
What makes the world go around? Yes, I know the answer is gravity, but I mean the human world. What makes everything “tick”? Consider, for a moment, the fact that we can fly anywhere we like these days. We can turn up at an airport, check in and be on …
Every day I read something that just makes me realise how little the world’s authorities and governments actually understand anything about the Internet. Today, two American legal cases show that the “establishment” is thrashing around like some dying monster, unaware of its own demise. Firstly, there’s been a major patent …
I’ve just got back into the office having been out today speaking at two conferences. As ever it’s what people say to you in the breaks that prove to be the most fascinating and interesting. One member of the audience came up to me with a corker of an idea …
This morning in the UK we hear that British Airways has sold its regional airline business, BA Connect, to its main domestic rival, FlyBe. The deal reportedly involves BA absorbing £150m of additional costs – in other words, BA is effectively paying FlyBe to take the ailing airline off its …
For Internet marketing, when you sell stuff online you are helping to solve someone’s problem. They may arrive at your site via a search engine, or they may have been given a recommendation. But the reason they come to your site is they believe that you can help them. If …
The other day I was speaking at an NRG meeting in London, UK. Afterwards one member of the audience came up to me and said that what I spoke about made sense for selling physical products but couldn’t possibly apply to selling services online. However, I disagreed. All our purchasing …
If you’re in the UK this summer and you have a day to invest, why not go to the Online Marketing Show? It’s taking place a the Business Design Centre in Islington, London and will include exhibits and speakers who specialise in Internet Marketing. For more information visit Online Marketing …
Today I’ve received yet more misleading information about SEO. The problem is, many people will be convinced by the promises of getting high search engine rankings. Let’s be clear about this. Google has some great advice to webmasters. That says, the best way to get the highest rankings is to …
Marketing via email can be very productive. Indeed, many Internet marketers make more money from their email list than they do from their web pages. But, with “open rates” and “click through rates” going down the whole time, how can you make money from your list? Well, as always there …
Many businesses want to get to the top of Google. They spend hours, days, weeks attempting it. They are competing against millions of other pages and will try any of the latest “tricks” to get an advantage on the other web sites listed by Google. Then Google changes the rules, …
Several years ago I sat at a lunchtime event in an upstairs room of a small cafe in Nebwury, Berkshire, UK. Not a very posh place, but it’s where Vodafone announced to the local business community that it was working on something called “GSM” which would take mobile phones into …
I was at a seminar today run by NRG Networks where marketing expert Nigel Temple made the point that mackerel fishing involves using a line that has several hooks on it. If the mackerel doesn’t fancy the bait on one hook, he may have a greater attraction to the bait …
Something dramatic has happened to my web site’s listing within Google – and it’s not good. For the past umpteen years if you searched for “graham jones” this web site (www.grahamjones.co.uk) was always Number One on Google – both the .com and the .co.uk versions. Yesterday, www.grahamjones.co.uk completely disappeared from …