Email marketing is vital to your business success

Here’s a test you can conduct today in your local High Street. Grab a clipboard and ask 100 people whether they have heard of “email”. Ask them also if they have heard of “RSS”. Then ask them another question: ask which of these two communication systems they have ever used. …

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Forget website graphics – concentrate on words

Neuroscientists in Scotland have made a surprising discovery about graphics; they do not say a thousand words. In fact, the words appear to say more than the pictures ever can. What the Edinburgh scientists did was compare the decisions made by medical teams based on the “end of bed” charts. …

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How to stick to your online resolutions

When do you think your New Year’s resolutions will become a distant memory? By the end of January? Before Easter? For most people, resolutions fail to stick. We make all sorts of promises to ourselves at the beginning of each year and then fail to keep them. Then next year, …

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Sex, death and overcoming adversity are what your website needs

What does a teenage boy who had sex with a dog have in common with ITV’s “The X-Factor”? Equally, what does a man who tried to pleasure himself in a wetsuit in a ladies toilet share with Ricky Gervais? And what does a masturbating tennis coach have in common with …

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Happy New Year

Happy New Year; have a great 2010. Thank you so much for supporting me over the past year and reading my blog – it is much appreciated. In 2010 I have plans to expand the service I provide and to write more practical articles to help you enhance your online …

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Social networking is a waste of time

Small business owners believe social media usage is a complete waste of time. That’s the conclusion from a study completed by Ad-Ology, a marketing research organisation. For each question asked, over half of the 1,000 respondents said that social media was “not beneficial”. And in some surprising data, the research …

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How to write posts that get noticed

Writing posts be it for your own website or for someone else can transform your marketing efforts over night. A great post has the potential to drive huge amounts of web traffic to your website and turn you into an authority figure. If you’re anything like me, you write for …

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Happy Christmas, Happy Holiday

Whether it’s Christmas to you, or just a seasonal holiday, I’d like to wish you the very best for you and your family – and thank you for being a loyal reader. We are coming towards the end of the first decade of the 21st Century and we are ending …

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Plan for the long term and your website will be much better

Psychologists at Kansas State University have shown that if you look to the longer term future you tend to make more positive decisions. They looked at the example of healthcare decision-making and demonstrated that if people were able to look at a large, long-term reward, rather than short-term gain, they …

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BBC Radio

Just been on BBC radio – strangely talking about divorce (and is Facebook making it easier to do it…!)

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You can’t afford not to Tweet now

Most business people do not use Twitter; they can’t see the point. But, shortly into the New Year, the point is going to hit them sharply between the eyes thanks to two business deals that Twitter has just signed with Google and Microsoft. If you are not using Twitter in …

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Why you should start your blog this Christmas

What are you doing this Christmas holiday season? Stuffing the turkey and then stuffing yourself? Slumping in front of endless hours of television “specials”? Getting stuck in hours of traffic jams in the snow as you travel to relatives to have an argument? Get your blog started this Christmas Christmas …

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Most social networking users prefer being face-to-face

Even people who are avid users of social networking sites prefer to be face-to-face. According to a study by the audience analysis company Crowd Science, 92% of social networkers prefer face-to-face communication. Interestingly, though, a significant slice of people prefer social networking communication to the telephone.   We would rather …

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