Trust a banker to help you with your website
Trust in banks appears to be at an all time low. The problems at British banks show exactly what not to do with your website.
Graham Jones
Brain studies reveal what to do with your website
You need to accept that nothing about online business is proven. Only testing and re-testing will work in the long term.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Facebook could be outliving its usefulness for business
Facebook content is getting less attention that it once was. Even Facebook is admitting if you want business content to be found you have to advertise.
Do you need to change your website?
Website owners often want to change their websites, improving design and function. But do they need to? Research suggests leaving well alone might be a good option.
Five psychology tips for web design
Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.
Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Closer magazine
Interview with Closer magazine on Internet trolls
It’s a black Cyber Monday for most online retailers
Cyber Monday and Black Friday combine to make these few days brilliant for online retailers. The problem is, store owners are not using the data to help them sell for the rest of the year.
The end of human communications as we know it
Google’s new patent implies the company thinks it can communicate on your behalf better than you can do yourself.
Click.ology – Coming Soon
Click.ology is the latest book by Internet Psychologist Graham Jones
Voucher codes are not worth the paper they are not printed on
Voucher codes only appear to work if there is instant gratification. Any delay in receiving discounted products makes people value them less.
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
Content marketers miss the point
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.
Internet marketing requires thorough testing
Internet marketing does not have an easy route; thorough planning and testing is required.