Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.
Graham Jones
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Trigger basic instincts to connect with web visitors
Basic instincts still prevail online. Show people pictures of food and they’ll connect with you, for instance.
Follow fewer people on Twitter to have more impact
The friend paradox means that you are unlikely to spot significant things on Twitter, unless you follow fewer people.
The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
Yorkshire Post
Interviewed by the Yorkshire Post for an article about children and the Internet
BBC London
Interview for BBC London about children and the Internet.
Don’t believe everything you hear about the Internet
Internet facts might not be facts at all. Only testing in your specific circumstances will tell you what you need to do for your business online.
Google confirmation: forget SEO
Google confirms the most important aspects of getting yourself noticed is concentrating on people. Focus on human activity, not search engine activity they say.
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
Don’t blame Twitter for bad business
Twitter is not to blame for the financial meltdown following the AP fake Tweeet. It is bad business practice that is the culprit.
Mother and Baby Magazine
Interviewed for an article about online bullying
Press Association
Interviewed by the UK’s largest press agency, the Press Association, for a feature article on how the Internet is affecting our life.