Internet Psychologist
Sunbathers were out in force in the UK this weekend as the schools finished for the Easter break and the sun shone brightly. The smell of newly mown grass filled the air and the slip-slap noise of sun-cream being applied could be heard up and down the country. Spring has …
The BBC presenter James Naughtie and his producer got into a bit of hot water again recently over a simple Tweet. A few weeks ago it was swearing online, now it is staying at a Japanese “love hotel”. Indeed, the Tweet caused such a fuss within the BBC that the …
Psychologists in London have revealed today that a new form of advertising they have tested could revolutionise the online world. The advertising method they have devised and studied in over 1,000 people has located the actual brain triggers to buying – the brain’s “buy now” button. It has been known …
What are your reactions to these rather strange sayings? “I 5683 Twitter” or alternatively “I 4283 Twitter”. Yes, it is code and – if the research is right – you should have had a positive reaction to the first saying and a negative reaction to the second one. The reason …
So, at long last some might say, Ed Miliband is to sign on the dotted line and marry his long-term partner Justine Thornton. On the 27th May – interestingly the same day that Anthony Eden won a famous Conservative victory – the Labour Leader will sign his name on his …
Tomorrow is the “Comic Relief” Red Nose Day in the UK, where comedians take over the BBC for the day to make us laugh – and in return we dig deep into our pockets and provide cash to support people in real need. During the day activities will take place …
Bill Gates and the Dalai Lama have something in common – they both joined Twitter in the same year. But will seeing their picture here encourage you also to join? The chances are, it will not. Indeed, knowing that there are thousands of celebrities who are on Twitter is of …
An apology was issued to 38 British soldiers yesterday because they had mistakenly been told they were to lose their jobs – via email. Getting dismissed by email is not new, of course, but it is no joke when it happens. Equally, some partners have been “dumped” by text message. …
Sir Fred Goodwin is a *anker. A legal “super injunction” prevents me from filling in the first consonant as the courts have agreed it is illegal for anyone to publish or mention anything which refers to the profession of this disgraced former head of the Royal Bank of Scotland. Newspapers …
Hello, how are you today? I hope you are feeling fine and that if you have friends or relatives in Japan you are able to get some positive news. No doubt your thoughts are with everyone affected by this morning’s earthquake and subsequent tsunami. At times like this it is …
Do your online customers love you? I mean really love you? The chances are your business is merely “acceptable” to your customers. Few businesses are loved, or adored by their customers. Indeed, for many customers you are not even the ideal business of your kind – you are probably just …
How are you today? Bright and breezy and happy with your lot? Well, if you are smiling, positive and generally feeling good about yourself the chances are you have just had a quick peek at your Facebook Wall. According to research from Cornell University people who look at their Facebook …
You have almost certainly realised this for ages – but at long last we now have scientific proof that pop-ups do not work. Researchers from the Florida Institute of Technology have conducted a series of tests which confirm that those annoying marketing messages that pop-up in your face on many …
Smokers face a tough choice: give up cigarettes, improve their health and save money – or – avoid the battle of dealing with a strong addiction by carrying on smoking. For decades health professionals have struggled to ensure that smokers give up. Indeed, many people who smoke want to stop …
Bankers bonuses do not motivate them to do better. The bankers in receipt of millions, of course, think that the bonuses are incentives. And Governments around the world have bought into this apparent “common sense”. The trouble is, much research on occupational psychology shows us that pay is only a …