New psychology research at Princeton University provides a clue to Internet marketers about what they need to concentrate on. The study was conducted to find out how long we need to make up our mind about a person by looking at their face. It has been known for some time … Read more
Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not your site provides them with what they want even before they’ve had a chance to … Read more
Several psychological studies have shown that there is a social feature of human beings which psychologists call “the rule of reciprocity”. What this means is that if I meet you in a social situation and offer to get you a coffee, for example, you feel more positive towards me. If … Read more
