“A Levels” from McDonalds? A lesson for Internet marketers

McDonald’s is one of the first companies within the UK to start offering qualifications deemed to be the same standard as at A-level. Whether you actually need such a high level qualification just to flip a burger is debatable. However the idea is that different companies start offering a variety …

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Societie Generale and the missing £3.6 billion

You would think that it would be easy to find the £3.6 billion missing from one of France’s biggest banks. After all it’s not a small pile of money. Somebody must be able to spot it. So where is it? What most people seem to have ignored is that if …

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How to dramatically increase your online productivity

Xobni is one of the most fantastic applications I have seen in goodness knows how many years of looking at computer software. Never before have I reviewed a piece of software either for myself or for a computer magazine and have been so bowled over so instantly. Xobni is actually …

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The Internet isn’t global – it’s local

People tend to work not very far from where they were born — indeed, in the UK, the average commuting distance to work is just 8 miles. Most people in the UK, live within about 10 miles of where they were born. We don’t actually travel as far as would …

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Your online business needs insurance against problems

If your online business suffered a problem, would you be able to cope? I don’t mean problems like not getting enough traffic or not getting to the top of the search engines. What I mean is something that would actually prevent you from doing your work. What if you were …

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We are about to witness the death of television

Sir Michael Grade tries his best to talk up ITV, but he must know his service on the brink of doom. For several years, TV advertising has struggled. Indeed, six months ago I wrote about how television advertising was hard to come by. ITV, in it’s interim report, says that …

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M&S sales figures show absolute need for the Internet

Sir Stuart Rose, the boss of retailer Marks and Spencer, was on TV this morning defending his company’s fall in sales figures over the Christmas period. The High Street giant saw a fall of more than 2% compared with the same three months in 2006. Even though Sir Stuart presented …

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LinkedIn opens up for all

Lucian Beebe may go down in history as one of the people responsible for a major shift in the way people do business. Who is he, you ask? Well, he is in charge of product management at LinkedIn, the business social network. And how does that make him so important? …

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A new way to make money online

Entrepreneurs are always seeking new ways of making money online. But sometimes it is more simple than you think. Take, for instance, making money from the media. For years newspapers and magazines have paid large amounts of cash for “exclusive” photographs. Yonks ago I made my own mini fortune from …

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Big business fails to understand blogging

Big business is notorious for failing to either understand the Internet or to use it effectively. Indeed, the vast majority of large corporations have web sites which have cost them tens of thousands but which have no impact on their income. In other words, for most businesses, the Internet actually …

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Web 2.0? Most businesses haven’t even caught up with Web 1.0 yet..!

Jimmy Wales, the founder of Wikipedia, was in London earlier this week speaking about the benefits of Web 2.0 for businesses. He’d highlighted what he was going to say in an interview last month with Computing magazine. However, in spite of his enthusiastic support for Web 2.0 and online collaboration, …

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New report reveals the secret of online success

Every once in a while a report comes your way that makes you wish you had written it yourself. A new report from Paul Smithson, the founder of the XSite Pro web design program is one such document. The report is the first in the “Real Reason” series and focuses …

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Internet criminals are going to have a field day

Internet criminals must be rubbing their hands in glee. Not only does the British Government lose the bank account details of 10 million families, but now it seems they are making the local bobby the person who should investigate Internet crime. Pardon, did I say that correctly? Yes, that’s right …

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