Category: Blog

Politicians need to start blogging

The UK newspaper, The Guardian, suggests today that politicians need to harness the power of blogging. Indeed, the article says “The political party that can harness blogs to its cause is the one that will win the Internet campaigning war.” But it’s more important than that. Politics is losing more

Internet shoppers suffer from “web rage”

According to the web testing company, Scivisum, 78% of Internet shoppers have become so frustrated with trying to buy something online they have switched off their computers. “Web rage” as it is being called is when someone tries to buy something from a web site, but too many clicks or

Companies must write a blogging policy

Few companies have written policies on blogs. People have been fired from their firms for blogging “from the inside”. There are anonymous blogs apparently spilling the beans about particular companies. Plus, people who work for companies comment on blogs around the world. All of this activity has a significant impact

Internet retailers need more accessible sites

A report out today suggests that online retailers are losing millions of pounds each year because their sites are not accessible enough. What that means is that people with disabilities, such as sight problems, or a lack of an ability to use a keyboard, are not able to use many

Blogging survey shows significant problem for corporates

A new survey of blogging reveals that many large businesses see the value of blogging, but are not really doing anything about it. The study of 450 companies found that even though most of them understand what a blog is and that it would be valuable for their business, six

Business survey reveals poor use of Internet marketing

A survey of small businesses in New York has revealed a pretty poor usage of Internet marketing techniques. The research involved 600 businesses and found that two thirds of them use the Internet to increase sales. But the data also reveals that most of the respondents have a strategy of

Online marketing is essential for modern business, says Guardian report

Today’s Guardian newspaper in London, England, says that companies can no longer ignore online marketing. According to a report in the “Inside Marketing and PR” section, Leo Ryan, a partner in Ryan, Morrison & MacMillan said: “Every company and every brand is now realising that online simply has to be

Making money from your blogs

There is a great deal of advice on the Internet about how to make money from your blog. Much of it is over hyped nonsense about how you can become a millionaire overnight without having to write anything, just chucking tons of text produced by other people onto a page.

Blogging gives teenagers more freedom

Blogging is perfect for teenagers. At a time in their life when they are trying to finalise their sense of self and establish their individual identity, blogging provides an outlet that does just that. It was interesting to read in Time magazine that teenagers think the same as well. Sixteen-year-old

Your web site must create a relationship with your visitors

Don’t you find that you like web sites that talk directly to you, that gradually build a relationship with you? Chances are you trust such web sites more as well. It’s the same in shops. Retailers that create a relationship with you, rather than just treat you as some transporter

Ebay data tells us something about pay per click advertising

Ebay spends tons of cash on pay per click marketing; they must do because last month they received more sponsored advert impressions than any other site – over three billion of them. And that’s almost ten times the amount Amazon saw. But Ebay may not be laughing all the way

How to be an Internet marketing genius

Do you want your web site to be the very best it can be? Would you like to do something radically different that is so exciting and innovative that it gets your business noticed? Well, to do that you probably need to be some kind of genius. Well, take heart

Social networking sites could be a danger for children

An investigation by Computing Which?  magazine suggests that social networking sites are not doing enough to protect children online. The survey found that children could easily be exposed to online bullying, pornography or predators through such sites. Most social networking sites simply allow anyone to join up with no checks

Promote your online business using accountancy software..!

Who would have thought it? But in a few weeks time you will be able to promote your business on the Internet using your humble accounting software. Intuit, the makers of QuickBooks, have announced that their next upgraded product due out soon, will include the ability to link your products to

Online pets are ideal for children – I said so!

Early this morning I found myself on the Breakfast Show on BBC Radio Solent talking about “virtual pets”. They’ve come a long way since those early Tamagotchis! They had asked me to take part as I am an Internet Psychologist and they wanted the low down on the psychological implications

Google AdSense is Dead says new report

You can find many Internet “gurus” who will tell you that you can make a small fortune from running adverts on your web site from Google. The system is called AdSense and Google pays you for every person who clicks on one of the adverts. You’ll find people who claim

Get yourself known on the Internet to get attention

I’ve recently joined ExpertSources which is a web site for the media. You list your expertise and your media capabilities and registered journalists can hunt you down for comments or interviews. In the past week I’ve had two calls from the media – one for a women’s magazine and the other