Category: Blog

Internet marketers need to see things from the customer perspective

Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any words that had reasonable numbers of searches or little competition. Discussing things with her I

Internet Marketing

Internet marketing advice on TV

Recently I was interviewed for my local TV station in the Thames Valley. You can watch the full interview online at: http://www.thamesvalleypod.tv/

Internet dating helps online marketers

Research on Internet dating could help Internet marketers. The study, conducted at Queen’s University, Belfast, Northern Ireland, shows that people who use online dating sites attempt to present their real selves, rather than an idealised or false self. Earlier studies on the use of chat rooms showed that people who

Facial research helps Internet marketers

New psychology research at Princeton University provides a clue to Internet marketers about what they need to concentrate on. The study was conducted to find out how long we need to make up our mind about a person by looking at their face. It has been known for some time

Boost your web site with colour psychology

Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not your site provides them with what they want even before they’ve had a chance to

How reciprocity boosts Internet marketing for you

Several psychological studies have shown that there is a social feature of human beings which psychologists call “the rule of reciprocity”. What this means is that if I meet you in a social situation and offer to get you a coffee, for example, you feel more positive towards me. If

Trust, relationships and the Internet

At the moment I’m in Orlando, Florida, USA, attending the annual convention of the National Speakers Association. There are 1,700 people here and much of the coffee-room chat is about maximising the use of the Internet for the speaking business. But one delegate, Mike Stewart (The Internet Audio Guy) said

How to make more money online by going to Edinburgh

One day in Edinburgh may be all you need to help you discover how you can make more money online. Internet marketing experts will be on hand during a unique event called “Internet Inspiration” which is being held this October in the heart of the Scottish Capital. You’ll be able

Blogging will be a significant recruitment tool

As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will be able to use blog profiling tools and services to work out which is the

Internet users are at an advantage

Yesterday I was running a workshop where we looked at the kinds of things that were essential for children. We came to the conclusion that there wasn’t much essential, except clean water, protection from the environment and a reasonable supply of food. However, when you ask children what’s essential they