Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not your site provides them with what they want even before they’ve had a chance to
Several psychological studies have shown that there is a social feature of human beings which psychologists call “the rule of reciprocity”. What this means is that if I meet you in a social situation and offer to get you a coffee, for example, you feel more positive towards me. If
At the moment I’m in Orlando, Florida, USA, attending the annual convention of the National Speakers Association. There are 1,700 people here and much of the coffee-room chat is about maximising the use of the Internet for the speaking business. But one delegate, Mike Stewart (The Internet Audio Guy) said
One day in Edinburgh may be all you need to help you discover how you can make more money online. Internet marketing experts will be on hand during a unique event called “Internet Inspiration” which is being held this October in the heart of the Scottish Capital. You’ll be able
As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will be able to use blog profiling tools and services to work out which is the
Yesterday I was running a workshop where we looked at the kinds of things that were essential for children. We came to the conclusion that there wasn’t much essential, except clean water, protection from the environment and a reasonable supply of food. However, when you ask children what’s essential they
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