Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
British supermarkets have said a collective “thank you” to investigators who were looking at suggestions the stores were anti-competitive. The Competition Commissioners found that all was OK with the supermarkets. This is in spite of the fact that many small store owners complained that the large superstore owners were driving …
All over the news sites in the past 24 hours you will have found plenty of coverage about the Google deal with MySpace. In essence it means that Google is working with developers at MySpace to allow applications to be built that work on any social networking platform. In other …
Readers of email messages designed to sell them something are much more likely to buy if the top of the email carries a security logo. This is the conclusion of a study performed by a publishing company. What they discovered was the fact that if an email contained an isolated …
Ghosts exist in your marketing system. They are the subscribers and people on your email list who actually don’t read what you send them; everything you provide goes into some kind of void, into the ether. Clearly having ghosts in your machine for marketing is doing you no good. You …
Bloggers who have built up a loyal following of readers could be set for rich rewards. According to Business Week magazine, several blogs are being eyed up by traditional publishers as potential take-over targets. Great news for the bloggers. However, there is a revealing comment, almost as a throw-away line, …
Children in India have been making clothes for the retailer GAP, in spite of the company’s well publicised policy on not using child labour. Now the company has launched an investigation into the incident. However, the company could have easily avoided this embarrassment with two simple pieces of technology – …
Futurist David Zach recently spoke to a group of business people and told them to drink more..! What he meant was to go out and drink more coffee at places where you can meet people who can help your business. He is a clear advocate of the fact that business …
Retailers with successful “bricks and mortar” stores are – once again – failing to capitalise on the Internet. That’s the conclusion you can draw from the analysis of the annual WebCredible Ecommerce report. The report looked at ten major retailers and got 1,000 people to score them for various aspects …
What does social networking mean to you? Probably, you think of things like Facebook, Ecademy, MySpace and so on. Do you also automatically think of teenagers? Well, the average age of people on Ecademy is mid-40s, for MySpace it’s mid-30s. So, sometimes our views about who is using social networking …
Customers that you form long-term relationships with are what you want aren’t they? A business usually wants a happy group of customers who keep coming back for more. But building such relationships can take time. In the offline world, businesses use all sorts of devices, such as loyalty schemes, customer …
Internet marketers are facing a significant change in the way they operate thanks to a deal between Facebook and Microsoft. The arrangement sees Microsoft as the provider of advertising on the Facebook site. For the past few years Google has dominated the pay-per-click sector, with Yahoo running a late second …
Online shoppers are clear about two things; they know exactly what they want and they also want the best quality at the lowest price. People do not “browse” online; they have a particular item they want or a specific purpose in mind. However, traditional retailers are used to browsers and …
Eighty four dead bodies are being held in liquid nitrogen in a facility in Michigan, USA, with their families hoping that one day they can be brought back to life. These people have been subjected to cryonics, whereby their bodies have been frozen so that they can be revived in …
Shoppers at Tesco have been promised that if there is one person in front of them and there are available tills, all they have to do is ask and a new checkout will be opened. The idea is that you should never have to queue – there will never be …
Philip Calvert arrived at a recent NRG Business Networks lunch ready to deliver a killer blow for many businesses in the audience. Hitting the audience squarely between the eyes he told them that unless they were focusing on online social networking they were nowhere. Social networking is so important, he …