Tricks or treats? How should you revive those email ghosts?

Ghosts exist in your marketing system. They are the subscribers and people on your email list who actually don’t read what you send them; everything you provide goes into some kind of void, into the ether. Clearly having ghosts in your machine for marketing is doing you no good. You …

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Successful blogs could make millions

Bloggers who have built up a loyal following of readers could be set for rich rewards. According to Business Week magazine, several blogs are being eyed up by traditional publishers as potential take-over targets. Great news for the bloggers. However, there is a revealing comment, almost as a throw-away line, …

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GAP trouble provides important message for online businesses

Children in India have been making clothes for the retailer GAP, in spite of the company’s well publicised policy on not using child labour. Now the company has launched an investigation into the incident. However, the company could have easily avoided this embarrassment with two simple pieces of technology – …

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Your Internet future depends on meeting people

Futurist David Zach recently spoke to a group of business people and told them to drink more..! What he meant was to go out and drink more coffee at places where you can meet people who can help your business. He is a clear advocate of the fact that business …

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High Street retailers fail the online test – again..!

Retailers with successful “bricks and mortar” stores are – once again – failing to capitalise on the Internet. That’s the conclusion you can draw from the analysis of the annual WebCredible Ecommerce report. The report looked at ten major retailers and got 1,000 people to score them for various aspects …

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Does social networking mean anything to the UK Government?

What does social networking mean to you? Probably, you think of things like Facebook, Ecademy, MySpace and so on. Do you also automatically think of teenagers? Well, the average age of people on Ecademy is mid-40s, for MySpace it’s mid-30s. So, sometimes our views about who is using social networking …

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The Internet will make you immortal

Eighty four dead bodies are being held in liquid nitrogen in a facility in Michigan, USA, with their families hoping that one day they can be brought back to life. These people have been subjected to cryonics, whereby their bodies have been frozen so that they can be revived in …

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Online social networking is vital to your business future – or is it?

Philip Calvert arrived at a recent NRG Business Networks lunch ready to deliver a killer blow for many businesses in the audience. Hitting the audience squarely between the eyes he told them that unless they were focusing on online social networking they were nowhere. Social networking is so important, he …

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Help people remember your web site

People have perfect memories – or at least many psychologists reckon so. It seems we store everything that we sense, at least for a short while. The problem many of us have is getting that information back out of our brains. What you want for your web site is an …

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Internet marketing is a myth

Teenagers in bedrooms around the world are making money online at this very moment in time. As you sit here reading this, a spotty youth has just had money drop into their inbox with a welcoming “bing bong”. It’s easy to make money online. You just go along to somewhere …

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A sexy feel gets them reading

Millions of people are busy writing blogs and millions more are happily reading them. However, as the number of blogs grows exponentially, the numbers of readers is only rising relatively slowly. This means that you are faced with a potentially diminishing readership. However, there are several key ways you can …

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