Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
We’ve heard it all before, haven’t we, that we should have a clear idea in mind of who we are aiming at with our business offering. Indeed, I have said several times in articles on this site that focusing on the target audience is essential to online success. So, why, oh why, oh why, does … Read more
All over Britain in the next couple of weeks you won’t be able to move for the colour orange. Pumpkins, witches hats and broomsticks are already on sale everywhere because, like it or not, you will be caught up in the “trick or treat” craze that is Halloween. A week after that, it’s fireworks and … Read more
Hundreds of thousands of Internet shoppers are disappointed this week because Tesco has had to take down its online house sales section. It may sound daft, but people do go “shopping” for the biggest purchase in their life – a house – online. Internet estate agency is big business. However, there are (would you believe!) … Read more
A new study of small business owners reveals they are finding all this Internet marketing lark rather daunting. Most claim they shun Internet marketing because of costs and complexities. Many small business owners claimed they were confused about Internet marketing and the whole Web 2.0 phenomenon. However, while small business owners worry and ponder on … Read more
Facebook users know they can send each other little messages, even buy their “friends” an online drink or send them a “hug”. You can even do all that with text messages, sending little “wordlets”. But there’s a more subtle connection, a psychological one. When text messaging was invented it was designed for mobile phone engineers … Read more
The world seems full of Search Engine Optimization experts. Everywhere you look these days online, people are either offering SEO services or suggesting that this is THE way to run your online business effectively. After all, the argument goes, if your web site is not optimized for the search engines you are no-one in the … Read more
Bloggers are an important source of potential revenue for anyone doing business online. New research on the trustworthiness of advertising shows – as if we didn’t already know – that word of mouth recommendations are more trusted than any form of advertising. The two worst performing kinds of advertising were web site banner ads and … Read more
Postal workers are out on strike – the second time in a week – which means we have no post. Not only will people who have birthdays this week go without cards and pressies, businesses will lose cash because orders will be delayed or cheques won’t arrive on time. However, many Internet businesses are thumbing … Read more
People who sell information online could be facing a bleak future. At least that’s what you might think if you had a peek at everyone’s prices and compared them with the fees they charged a year or two ago. For instance, two years ago a typical ebook was $97, now it’s more like $17. And … Read more
You will probably know someone in their 80s – a grandparent, perhaps even a parent. Anyone under the age of 50 at the moment is expected to live into their 90s – and life expectancy – at least in the Western world – is growing each year. But turn the clock back to when the … Read more
Google appears to have added “blogsearch” findings to it’s main index which means if you blog, your entries can appear in the main Google search results within minutes. Here’s an example: my posting “Make the most of online opportunities” was published here a couple of entries ago. Within 12 minutes it was listed Number 2 … Read more
Somebody, somewhere does not like you. Tough, but true. Sure, we would all love to be loved by everyone, but it just is not going to happen; live with it. It’s the same for business. I think Tesco is a great company, but I know people who detest it. Equally, I reckon that Marks and … Read more
The interview in the video is taken from a programmme I did for Thames Valley Pod TV’s business channel. Run by Neil Fairbrother, this is in innovative online TV service that provides a whole host of useful and informative programmes at the same time as giving guests an opportunity to gain some useful exposure. By … Read more
The Top 100 technology web sites in the world have been calculated by Techmeme, the industry’s news and information collector. Each day Techmeme collects news, blog items and other sources of information and publishes it all in one place, handy for those interested in technology. Now, Techmeme has published its “Leaderboard” of the top 100 … Read more
A new study of search engine activity shows that Google could be facing a dim future. The research showed that even though Google tops the search popularity stakes, well ahead of Yahoo or Microsoft, fewer people actually click on the results. For Google, less than two thirds of people click on the results for a … Read more