Interflora proves SEO can be harmful
Interflora has been hit hard by Google because of seemingly dodgy SEO techniques. It is a lesson to take care
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Stop checking the Internet late at night…!
Checking the web late at night could cause you sleep problems, stress and make you fat…! Research shows screens interfere with our biological clocks.
Online video content can reduce web impact
Online video content can be both good and bad for your website. You need to consider carefully the use of web video to ensure maximum impact.
Blogs with comments need attention
Comments can influence people’s thoughts about the original article. You must moderate and prune your comments.
Facebook can reduce conflict
Facebook improves the relationship between children and parents. It could improve the relationship between businesses and customers too.
Creating Web Content in Five Steps
Creating Web Content – management of your time and your planning process is essential. This article shows you how to succeed in creating web content.
Website choices depend on similarities, not differences
Givig people a choice of products on your website works better if you make those things similar, not different
Social media research highlights East-West divide
Social media research shows that people in China use social networks in a dramatically different way to people in the USA
Economic and consumer psychology reveals how to charge high prices
Charging high prices for your goods and services requires an understanding of economic and consumer psychology
Unfriending is not a good idea
Unfriending has real world consequences. Far better to consider whether people should be friends in the first place it seems.
What lying politicians tell you about online safety
Chris Huhne and Safer Internet Day combine to show us we need to take care online because we cannot so easily spot lies on websites.
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.
Can your business Tweet – or should social activity be from real people?
Should a business use social media corporately or with identifiable individual members of staff? Research shows the solution all depends on what you aim at.
Blog Post Comments Help More Than Your Blog
Blog post comments help website owners as well as the website itself. Comments on blog posts can boost self-esteem.
Consumer Online Behaviour is Hard to Predict
Consumer Online Behaviour is not as simple to predict as we might think. But website owners can go some way to engaging with consumers.