Do not remind customers how useful your products are

David Miliband keeps reminding us that his brother Ed, is really a great leader. The former Foreign Secretary doth protest too much, methinks. When we have to be reminded of things, when politicians keep telling us they don’t mind losing an election or when some hapless no-hoper from The X-Factor …

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Twitter expert reveals dramatic change for future of business

Twitter Expert, Mark ShawPicture courtesy: www.markshaw.biz Mark Shaw is the UK’s leading expert on Twitter who has started to publish a “Hall of Shame” of companies who use Twitter badly. Many firms set up a Twitter account and then do nothing, leaving their brand to attract dust. Or they set …

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Your customers will not remember what they choose

City spivs might not choose to vote Liberal Democrat again after being attacked by Business Secretary, Vince Cable, today. They might choose to vote for another political party in the future. On the other hand, though, they might forget all about this little spat and support the coalition party once …

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How to put a calming influence on your website visitors

Hypnotherapists often ask you to imagine you are laying down somewhere peaceful; perhaps you are on a deserted beach in the afternoon sunshine where all you can hear is the sound of the water gently lapping the sand as you feel the warmth of the summer on your skin. Your …

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10 ways to deepen your relationships using Twitter

The Pope is in Britain amid controversy over past misdemeanours by Catholic Priests and comments by one his aides on the “atheism” of Britain. It’s almost 30 years since a Papal visit and no-doubt part of the reason for this trip is to repair the damage done by abuse scandals, …

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Messy websites are increasingly common

Content is king, or say the saying goes. The problem is that the king can sometimes be rather maddening, something like King George. Website content grows, spread and almost appears to have its own life. How much of your website content do you actually keep track of? How many of …

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Personalised web spaces are the key to success

The “Fat Cats” are back it seems; the latest figures on the FTSE100 shows that the bonus culture never really went away. Many bosses are paying themselves handsome salaries, even though some of their colleagues in the top firms are showing some restraint. They may need to, because today sees …

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Retailers are frightened of the internet

Do you go down every aisle in the supermarket? If so you are more likely to gain web success. Supermarket shoppers fall into two distinct types – which one are you? One kind of shopper goes up and down every aisle, making sure they see everything so they don’t forget …

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Google exposes it is biased against you

Shoppers will love Google’s latest change; the rest of the world will begin to realise that the company appears to be seeking cash, instead of really trying to help us find things. Yesterday, amidst much fanfare, Google launched a changed to its system claiming it was providing “search at the …

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Forget keywords, think concepts

Wayne Rooney is suffering from semantic clustering today.Picture Courtesy: Gordon Flood Wayne Rooney is probably ignoring the media today. Newspapers cannot resist connecting his ability to “score” last night with his alleged “scoring” with prostitutes, for instance. The chances are that wherever you read anything about our Wayne today, you’ll …

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Your blog is on a bumpy road

Is your blog somewhere on a hype cycle? Parents take one look at Jim Shaikh’s invention, the Yoomi, and go “why didn’t I think of that?”. The Yoomi is a self-heating baby bottle. Every parent with a baby has faced the difficulty of a screaming infant who is desperate for …

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Social networks fail to help people

Tony Blair is facing a concerted effort to diminish his book, A Journey. A campaign has been set up on Facebook to get A Journey moved from the biography section of bookshops to the crime department…! However, new research suggests this effort is doomed to failure. Social scientists at the …

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The mystery of online shopping is nothing like The Stig

So, Ben Collins IS “The Stig”; which is very strange because my 10-year-old son has a T-shirt which says “My Dad is The Stig”. If you don’t know – “The Stig” is the mysterious test-driver on BBC TV’s “Top Gear”. He appears in all-white and has never removed his racing …

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Size doesn’t matter for your blog

Bigger isn’t always better…! Intel is on a bit of a spending spree at the moment. Last week the company announced it was buying computer security giants, McAfee. Today they have confirmed they are buying the wireless part of the German chip maker, Infineon. It seems that the company is …

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