Forget keywords, think concepts

Wayne Rooney is suffering from semantic clustering today.Picture Courtesy: Gordon Flood Wayne Rooney is probably ignoring the media today. Newspapers cannot resist connecting his ability to “score” last night with his alleged “scoring” with prostitutes, for instance. The chances are that wherever you read anything about our Wayne today, you’ll …

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Your blog is on a bumpy road

Is your blog somewhere on a hype cycle? Parents take one look at Jim Shaikh’s invention, the Yoomi, and go “why didn’t I think of that?”. The Yoomi is a self-heating baby bottle. Every parent with a baby has faced the difficulty of a screaming infant who is desperate for …

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Social networks fail to help people

Tony Blair is facing a concerted effort to diminish his book, A Journey. A campaign has been set up on Facebook to get A Journey moved from the biography section of bookshops to the crime department…! However, new research suggests this effort is doomed to failure. Social scientists at the …

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The mystery of online shopping is nothing like The Stig

So, Ben Collins IS “The Stig”; which is very strange because my 10-year-old son has a T-shirt which says “My Dad is The Stig”. If you don’t know – “The Stig” is the mysterious test-driver on BBC TV’s “Top Gear”. He appears in all-white and has never removed his racing …

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Size doesn’t matter for your blog

Bigger isn’t always better…! Intel is on a bit of a spending spree at the moment. Last week the company announced it was buying computer security giants, McAfee. Today they have confirmed they are buying the wireless part of the German chip maker, Infineon. It seems that the company is …

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Online thinking boosted by a walk

Taking your laptop for a walk may not be as daft as it sounds The image of a sad, lonely individual almost tied to their computer for 18 hours a day and making money from some Californian bedroom is great if you are from the Daily Mail and want to …

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True online engagement is not the same as action

The problem of the 33 miners trapped 700m below ground in Chile is both dreadful and fascinating. Many of us are fully engaged with this story because it taps into several emotions. Yet those of us who are engaged with the story have not commented on it, we have taken …

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Businesses fail to change their website often enough

Business owners are failing to update their websites with anything like the frequency that is required. Indeed, many of them aren’t even seeing web updating as an important part of their day, instead relegating it to a moment or two spare in the evenings. Those are the findings of a …

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Online activity could help you live longer

Silver surfer? More of them are more likely in the future Annie Turnbull is 111 years old and is the oldest living person in Britain; congratulations to her – and to her “secret” of success (a daily glass of sherry). When the Internet first came to life she was in …

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Web professionals hold small businesses to ransom

The Hotel Inspector, Alex Polizzi, uncovered a worrying web trend Alex Polizzi, aka The Hotel Inspector, was stunned in a recent episode of the Channel 5 television program. The hotel she had been sent to improve was finding it difficult to get people to book their rooms. When Alex checked …

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Make your blog sing an ARIA

Jackie Evancho is after Susan Boyle’s mantle. The 10-year-old singer has appeared in America’s Got Talent and has wowed the audience with her operatic aria. It is a reminder of the fact that when you produce an outstanding solo performance, you get an ovation and many, many admirers. So, how …

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Online it is who you know that matters most

Lady Gaga has almost 16m fans on Facebook. My guess is she doesn’t know many of them. Over on Twitter, Britney Spears is “top of the pops” with almost 6m followers. Likewise, I suspect few of them are on her birthday card list. Meanwhile, the typical social networking user has …

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You need a wondering mind, not goals

A question is better than a target if you want to succeed online Barack Obama had a clear vision of his future apparently – as President of the United States of America. Similarly, the Olympic athlete Linford Christie had the single-minded goal of winning the 100m. And countless business students …

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