Do humans really have a head for numbers?

Eight out of ten cat owners are wrong

Eight out of ten owners say their cats prefer Whiskas. (Other pet foods are available.) Do you remember this famous advertising slogan? Maybe Pedigree Pet Foods would have done better if they had said “80 per cent of cat owners” instead of “eight out of ten”. The reason, according to …

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Email messages reveal more about you than you think

The sports retailer, JJB Sports is reportedly in talks with rival JD Sports this morning in a bid to create a 750 store “super chain” of sports shops. JJB has been in some trouble for a while, with shop closures and the need to raise extra capital. But can you …

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Being angry online could cost companies a lot

Take care – YOU could be the next Andy Gray

The millionaire ex-football pundit, Andy Gray, faced a barrage of criticism and his inevitable sacking after making overly sexist remarks about women. His remarks have been both defended and attacked – whether you think this is “just banter” or the “thinking of a dinosaur” is not the point. What’s important …

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Experts think Differently to the Rest of Us

You need to become an internet expert

If you want to succeed online you need to become an internet expert. That will change the way your brain works, it seems, and make your thinking much more intuitive. No longer will you sit there wishing – instead you will instinctively know what to do next in order to succeed online.

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Golden Globes reveal the real Ricky Gervais – perhaps

Comedian Ricky Gervais got mixed reviews for his hosting of the Golden Globe Awards ceremony in Hollywood last night. Apart from disappearing from the stage for an hour, he made some people laugh, but others were cross with his near-the-knuckle remarks. Some thought he was “genius”, others were clearly offended. …

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Floods in Brisbane

Australian floods are a warning to online businesses

The people of Brisbane and other flooded areas of Queensland, Australia, could never have expected the disaster that has beset them. Even though there is a history of metres-deep flooding in the area, the last time it happened was 37 years ago. That means it is outside the daily consciousness …

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Panda

Keywords matter more to people like you than Google

Chinese politicians outshone their British counterparts yesterday by focusing on the “aah” factor. While British trade ministers were busy talking about new business relationships between the UK and China and all the prosperity it will bring, the Chinese Vice Premier appealed to emotions rather than economic logic and promised Scotland …

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Katemiddleton

Go global to avoid online arguments

Kate Middleton, the future wife of Prince William, grew up just a couple of miles from my home in West Berkshire. Indeed, we’ve even bought stuff from her Mum’s business, Party Pieces. But now, Kate has gone from being a local girl you might see in the village pub or …

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