Category: Search

Search Engines
Search

Google changes signal the end of objective search

Google is changing – and for the worse. The company is focused on the ever burgeoning world of social. Currently it is exploiting its fifth attempt at a social networking system, Google Plus. Previous Google social networks, like Buzz and Wave have bit the dust. The company has high hopes for Plus – so much so that it has now started to use data from the social network to influence the search results it presents to you.

Search results for blogging advice
Search

Google is forcing you to update your website more frequently

Being “number one” on a Google search results page is a much-wanted position for most businesses. Indeed, it has spawned a whole new industry – search engine optimization – and has led to hundreds of books on the topic, training courses, webinars and a seemingly endless array of blogs on

Facebook and Google Page Headings
Future

Is Google having a panic attack…?

Google is a fine company – let’s get that straight at the beginning. They provide you and me with plenty of useful services. Even if you only use their search engine, can you imagine life without? We all depend on Google to a smaller or larger extent. And as a

Simon Cowell shows how to get traffic
Internet Marketing

How to get millions of visitors to your website without paying a dime

X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously

Internet Psychology

Focus on the bigger picture for internet success

Yesterday I was in Brighton at a family funeral; my Auntie Mary, who was only in her mid-60s, was told a couple of months ago that she had just six weeks to live. She was a wonderful woman and so it was no surprise that the church had just as

Google Blog on Secure Search
Internet Psychology

Google makes another negative move – for your business and your children

Google has announced that it is “making search more secure”. What it is doing is ensuring that for all people who are logged into Google at the “dot com” site their searches will be encrypted. This, according to Google, is because search is “personal”. So, my first question is: what

Internet Psychology

Google affects your memory

Rupert Murdoch faces the British Parliament today in a bid to save his reputation. But probably, some of his answers will be of the “I don’t remember” variety. Indeed, the police officers who were quizzed a week ago seemed to have several memory lapses. Amazing how your memory disappears just

Weather affects search activity
Internet Marketing

Do you link your website to the weather? You should…!

Kate Middleton must be hoping that the predictions are right; weather pundits reckon that next Friday will be bright and sunny for the Royal Wedding. Whoopee…! Indeed, almost every bit of media coverage now mentions the weather and the forecasters are being dragged into studios across the world to say

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Search

Google changes its search methods so often businesses can’t keep up

Your website needs Google. True, you can get traffic using all sorts of other methods – like offline marketing, emails, links on other sites and so on – but Google does bring significant numbers of visitors to websites. The whole notion of “search engine optimisation” centres around getting your website

Search

Keywords matter more to people like you than Google

Chinese politicians outshone their British counterparts yesterday by focusing on the “aah” factor. While British trade ministers were busy talking about new business relationships between the UK and China and all the prosperity it will bring, the Chinese Vice Premier appealed to emotions rather than economic logic and promised Scotland

Search

Google is not good enough

When Father Christmas wants to know what a child wants as a present, who does he ask? That’s right – he asks the child. He goes straight to the source of the information. Santa doesn’t fish around by asking other kids, nor does he search on Google. Instead, as that

Search

Search will not really answer your questions

Finding out what Chancellor George Osborne says today in the Comprehensive Spending Review is easy – you can listen to it word by word on BBC Radio Five Live. Alternatively, you can log on to the Government’s own live streaming service, Parliament Live TV. Not only that, Sky, BBC News

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Search

Google exposes it is biased against you

Shoppers will love Google’s latest change; the rest of the world will begin to realise that the company appears to be seeking cash, instead of really trying to help us find things. Yesterday, amidst much fanfare, Google launched a changed to its system claiming it was providing “search at the

Search

Forget keywords, think concepts

Wayne Rooney is suffering from semantic clustering today.Picture Courtesy: Gordon Flood Wayne Rooney is probably ignoring the media today. Newspapers cannot resist connecting his ability to “score” last night with his alleged “scoring” with prostitutes, for instance. The chances are that wherever you read anything about our Wayne today, you’ll

Search

Google wants to control your website – and that is good news

The links your website delivers could ultimately be determined by Google. But go with that and you could dramatically increase your own website traffic. Who is in charge of your website? Probably, you think you are – but actually that’s not true. In fact, if your website is successful your

Search

You are no longer in charge of your brand

BP share prices plummets (Picture from Yahoo! Finance) Imagine for a moment your job is CEO of BP and you take a look at the latest share price for your company. This chart doesn’t make you feel too good does it? Then imagine doing a blog search on Google for

Search

People do not use Google for search

Google is not a search engine – at least it’s not the way many people are using it. True, it can find you things – often unexpected and not always what you wanted. But, the latest information from Hitwise shows that most people are using Google merely as a “shorthand”

Search

Google makes more money and you are paying for it

Eric Schmidt, the Chief Executive Officer of Google disappointed investors yesterday as the company announced a dramatic rise in income. In the past three months, Google’s revenues have risen by a whopping 23% compared with the same period last year. But it wasn’t the CEO who announced it. In an