What’s wrong with Facebook?

Facebook is in trouble; or so it might seem from stories in the specialist press, such as New Media Age and subsequent mainstream follow-up coverage. It seems that in the UK, Facebook has started to lose users; it is down by around 400,000 over a month. That might seem a …

Read More

LinkedIn opens up for all

Lucian Beebe may go down in history as one of the people responsible for a major shift in the way people do business. Who is he, you ask? Well, he is in charge of product management at LinkedIn, the business social network. And how does that make him so important? …

Read More

Social networking has “made it”

You know when you have “made it” when you are front page news – particularly if that front page belongs to the Wall Street Journal. Facebook is the subject of a major article on the front of the Wall Street Journal, arguing that perhaps we can let other social networkers …

Read More

Social networking crowds have no wisdom

Social networkers love numbers; “I have 20,000 friends”, or “My profile has just had its millionth view”, for instance. But actually, who cares? Other than massaging the ego of the individual social networker, numbers do not matter much. Take for instance the latest figures on social networking viewers (shown right). …

Read More

Online social networking is vital to your business future – or is it?

Philip Calvert arrived at a recent NRG Business Networks lunch ready to deliver a killer blow for many businesses in the audience. Hitting the audience squarely between the eyes he told them that unless they were focusing on online social networking they were nowhere. Social networking is so important, he …

Read More

Social networking could be the future of Internet marketing

A new study of small business owners reveals they are finding all this Internet marketing lark rather daunting. Most claim they shun Internet marketing because of costs and complexities. Many small business owners claimed they were confused about Internet marketing and the whole Web 2.0 phenomenon. However, while small business …

Read More

Social networking needs a strategy if you want to benefit from it

Accountants, lawyers and bankers often turn up at business networking events, such as those run by a Chamber of Commerce. They grab a drink, pick up a leaflet or two from the exhibition stand and then pretend to read it. Self-consciously they meander around the room until someone more extrovert …

Read More

How you can easily cut through the social networking hype

Readers of articles on social networking will find that the advice tends to be polarised. Either we are told that social networking is fabulous, marvellous, and essential to improving our daily lives. Or we read that social networks are full of weirdos, ne’er do-wells and other social misfits. Take today, …

Read More

Don’t try to get people to like you on social networking sites

People who use social networking sites, or who go to networking events may wish to read some research from two American professors. Their study published in the Academy of Management Review suggests that you should work on the people who dislike you. The study shows that within one social networking …

Read More

How to succeed with social networking

Social networkers love things like Facebook and MySpace, but as this discussion in Facebook shows people are getting frustrated with so many different social networking systems. If you want to network properly you have to be a member of everything and that takes time to keep all your profiles up …

Read More

Social networking friends may not be true

Friends are trusted people who help you when you are down, praise you when you are up and are there for you whenever you need them – even if it costs them time or money. No doubt you have a definition of a friend. You know who your real friends …

Read More

Hardly anyone is social networking

People all over the world are logging onto to social networks. At least that’s what you would believe if you looked at the media coverage of things like MySpace and Facebook. However, new research from Nielsen NetRatings suggests something altogether different. According to their latest analysis less than one in …

Read More

Social networking set to boom worldwide

Readers of the Financial Times are a canny lot. After all, you don’t get to be concerned with the financing of the country unless you know a thing or two. So it was interesting to read in yesterday’s newspaper that the City believes that social networking on the Internet is …

Read More

Social networking power not yet established

Business owners have still to capitalise on the power that social networking provides. At the moment companies and Internet marketers are largely using social networking sites to advertise their products and services. Some businesses are using social networks to help communicate with customers and colleagues, but that’s about all. However, …

Read More