Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London
Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
Zapper’s Scan-to-Login Makes e-Commerce More Convenient
Zapper™ announces a new web service to make e-Commerce more user-friendly: Scan-to-Login™
BBC News
I was interviewed about research showing that Facebook makes people feel worse about themselves
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Social Media Spec Guide for Content Design
Infographic Showing Social Media Spec Guide for Content Design
BBC Newcastle
I was interviewed about research showing that Facebook makes people feel worse about themselves
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.
Half of the UK Has Joined the Selfie Craze Creating Over 35 Million Selfies a Month
51% of the UK has taken a selfie, a quarter of those have taken a sexy selfie
7shocking stats and trends about the Internet
Infographic showing 7shocking stats and trends about the Internet
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.