Internet Psychologist
People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles. Adverts which featured a generic domain name with an …
Google is a fine company – let’s get that straight at the beginning. They provide you and me with plenty of useful services. Even if you only use their search engine, can you imagine life without? We all depend on Google to a smaller or larger extent. And as a …
Just been interviewed for Professional Adviser Magazine about blogging and what my tips on blogging are
If you want to be found on the World Wide Web, a good Internet address is crucial. But sometimes creativity strikes when you do not have a PC readily available. To support customers who have a brainstorm while away, 1&1 developed a Smartphone app which makes it possible to order …
This week, Woman’s Weekly magazine is 100 years old. Happy Birthday, old gal. And in spite of the magazine market exploding since the introduction of the 1d (one old penny) magazine, it remains the best performing magazine in the sector, with sales slightly up in a market that has seen …
Sage Pay, the UK’s leading independent payment processor has today announced an overhaul of its merchant services package for new customers signing up to their payment gateway. High set-up costs and lengthy approval processes can make acquiring a merchant account one of the most painful parts of setting up an …
Greek Prime Minister George Papandreou took a risk this week when he announced a referendum on the EU finance deal, which the rest of Europe thought was done and dusted. Greece and financial matters do not appear to be happy bedfellows at the moment. Indeed, a seemingly happy-go-lucky attitude to …
If, like me, you have dozens of WordPress sites, managing them can be difficult. You log in to one, then have to log into another and before long you are a bit muddled as to which site you are on. Not any more, thanks to a new service ManageWP. Check …
Marketing staff in many businesses appear to have “seen the light” and realised that social media is essential in the future of online business. Indeed, according to a study by IBM 82% of Chief Marketing Officers plan to increase their investment in social media in the next few years. Indeed, …
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search …
Inspired by today’s down economy, WebMaxed founder and CEO Kevin Haynes has written a free eBook designed to help small business entrepreneurs succeed and grow their businesses by harnessing the power of social media. Haynes’ book teaches small and local business owners how to capitalize on the popularity of Facebook, …
Sales people up and down the land will be scaring their customers today. Not because it is Halloween, but due to the fact that sales people are taught that people buy because of fear. Nonsense. People do not buy because of fear, no matter what the sales text books tell …
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously …
The latest smartphone from Nokia might just sell. Not because it is brilliant – it might be for all I know – but because it is brightly coloured. Most mobile phones are the same colour – sort of grey, silver, black combinations. The white iPhone was massively attractive, of course …
Interview on the concept of Facebook “trolls” – people who post negative, hateful and hurtful comments on social networking sites.